5 Keys to Association Website Success in 2018 and Beyond

Webinar • Thursday, October 18, 2018 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE


Like it or not your website is often the first thing your association’s value is judged against. If you’re not presenting your association as the industry information provider, your membership numbers are at risk. Plus, with more and more for-profit and media sites competing for web traffic and eyeballs, it is key that you make your website engaging, modernized and visible --- NOW. 

In just 90 minutes a leading interactive marketing expert will show you how to focus on just five key initiatives that can make all the difference—and make it fast, so you can see results right away.

Register now for 5 Keys to Association Website Success in 2018 and Beyond

Join interactive marketing guru Ray van Hilst and discover today’s five best—and newest—ways to make your website the go-to source for industry information. Never mind that for-profit competitors enlist armies of content marketing specialist: in just 90 minutes, this webinar puts you out in front with tactics you can use immediately to achieve all-new online success.

Small changes that can make a big difference.  You’ll discover five key web strategies that enable you to align your website with the newest trends in both technology and what it takes to attract and retain members today.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on giving your website a strategic (and competitive!) makeover, including how to:

  • Use new technology to effectively beat your competition for your members’ and prospects’ attention.
  • Create a content marketing plan to cover 2017 and beyond.
  • Know why members engage your website via their mobile devices and how best to present content accordingly.
  • Use search engine optimization to drive your site to the top of search rankings.
  • Develop a step-by-step process that keeps the user engaged through the payment page.
  • Invest in technology that won’t soon be obsolete.

Remember, these five keys above will ensure how to make your association’s website the go-to-source of information in your industry. Don’t miss your opportunity to gain this edge over competing for-profit and not-for-profit websites.

Register now for 5 Keys to Association Website Success in 2018 and Beyond

Meet Your Webinar Leader

Ray van Hilst is an inventive soul and his wit and charisma are present from the moment you meet him. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presence of organizations that help build a better world. His diverse background includes working with a range of organizations from Fortune 500 brands, nonprofits, and associations. Some of his favorites include: Disney, The Home Depot, The Internet Society and the National Wildlife Federation.

His unique combination of experience enables him to lead collaborative endeavors that get things done and achieves results. Ray’s driven to make a tangible impact for those he works with, and this drive pushes him beyond the all too common “wouldn’t it be great if…” hypotheticals in pursuit of the “this is how we do that” reality.

When Ray isn’t in the office, or coffee shop, or client office, or wifi hotspot…he is frequently found speaking at events about web strategy and marketing technology. He is an active member of ASAE: The American Society of Association Executives, and has served on ASAE’s Technology Section and Marketing Section Councils. When he’s not thinking about the web, Ray is a husband, father, youth sports coach, frustrated musician, and struggling home brewer.

Who Should Attend

This webinar is of value to all associations and nonprofits including:

  • Marketing Associates
  • Marketing Managers
  • Communications Professionals
  • Technology Professionals

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

Have a question? Vist our FAQ page here


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(Available for viewing
until 10.18.2019)
$215.00 5 Keys to Association Website Success in 2018 and Beyond (OnDemand: Active for 12 months from 10.18.2018)

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