The Evolution of the Association Conference

Webinar • Wednesday, March 29, 2017


A stale conference strategy is guaranteed to sabotage your association’s success.  The challenge is recognizing where and how your event has lost its freshness and originality. That’s especially difficult these days because member expectations—and the content and formats they value—have changed dramatically just since your last conference.

So, what needs to happen? Does your agenda need to change? Do you need to approach different types of speakers and discuss new ways you’d like them to engage with participants? Do you need to update the way you use technology?

There’s no need for guesswork!  Let an expert show you how to transform today’s disruptive changes into an all-new conference experience that rewards attendees and your association.

Register now for The Evolution of the Association Conference: Trends to Keep Your Meeting Vibrant and Attractive in 2017.

Stop just changing the filler in your conference program! In this 90-minute webinar, education and engagement guru Dean West shows how the meetings landscape is changing, why the traditional association experience can sabotage success, and how to ride the tides of change to higher-value conferences (and higher-value revenues, too!).

Learn to embrace disruptive forces!  West offers ready-to-use ideas for everything from content to helping speakers engage attendees. You’ll learn how to revamp your conferences in time to keep coming trends from derailing efforts to create innovative and lively programs. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now and learn how to create the unusual, innovative conference experience it takes to meet participants’ continually rising expectations, including:

  • How to harness the power of ever-changing content—it’s different than it was even just a year ago!
  • How to maximize what experts and thought leaders bring to your education sessions
  • More effective ways for speakers to impart knowledge to your attendees
  • Technology’s evolving role in member and participant education
  • How to recognize—and rise above—today’s disruptive tides of change
  • On-the-horizon trends that could have a radical impact on your programs this year

Remember, “business as usual” is the surest way to stifle conference experience and derail attendance—and even member renewals. Don’t miss this chance to reshape your programs with the content, technology, and “tides of change” that matter now.

Register now for The Evolution of the Association Conference: Trends to Keep Your Meeting Vibrant and Attractive in 2017.

Meet Your Webinar Leader
Jeff Hurt
joined Velvet Chainsaw Consulting in January 2010 and currently serves as Executive Vice President, Education and Engagement. In 2011, he was recognized as the PCMA Educator of the Year. In 2014, he was recognized as one of the top meetings professionals to follow in Twitter, along with Richard Branson, and he was recognized as one of the meetings’ industry 2014 professional provocateurs and change agents. Jeff has worked in leadership roles with five associations, five government organizations and several companies in the education, events and meetings departments, including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry.

Who Should Attend
This webinar is of value trade associations, professional societies, other nonprofits and chapters and councils of associations. Attendees who will benefit most include:

  • CEOs
  • Meetings division heads and managers
  • Education division heads and managers
  • Technology division heads and managers

Don't wait! Register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here


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(Available for viewing
until 03.29.2018)
$215.00 The Evolution of the Association Conference: OnDemand Recording (Active for 12 months after 3.29.2017)

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