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Connecting Certificate Programs and
Online Learning to Member Engagement & Non-Dues Revenue

Webinar • Tuesday, October 17, 2017

“What’s in it for me?”  Unless you give members—and prospective members—tangible value, your association’s future is in trouble.  So, what do today’s members value? An edge with tomorrow’s workforce.

You can create eLearning and certificate programs to answer this need. You can even deliver this new value using old content and minimum effort from your administrative staff. Best of all, as these programs profit members, their value also benefits you with higher member engagement, recruitment and retention, and profitable non-dues revenue.

Now, learn the secrets for using online learning and certificate programs to solve members’ workforce development challenges—while protecting the future of your association.

Register today for Connecting Certificate Programs and Online Learning to Member Engagement and Non-Dues Revenue.

This 90-minute webinar helps you meet two critical challenges: Your members’ need to find and retain highly qualified workers and your association’s need to boost member engagement and non-dues revenues. Tom Morrison and Adrienne Segundo show you how to do it by forging new links between your certificate programs and online learning offerings.

Boosting engagement so everyone profits. From developing a successful certification program to leveraging online learning in fresh ways, you’ll learn strategies that make your educational offerings more profitable for both your association and your members.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Register today to mine new value from both certificate and eLearning programs, including how your organization can:

  • Use content from today’s certificate programs to create a future competitive advantage
  • Execute a robust online learning strategy with a minimal amount of staff effort
  • Empower your members to use your online learning and certificate programs to attract their next generation of workers
  • Repurpose old content into all-new online money-makers

Remember, now is the time to retool online learning to attract the next generation. Don’t miss this opportunity to learn how to do it by forging profitable, membership-boosting links between your certificate programs and eLearning offerings.

Register today for Connecting Certificate Programs and Online Learning to Member Engagement and Non-Dues Revenue.

Meet Your Trainers

Tom Morrison, CEO of MTI Management has more than 20 years of experience in association management, having served as CEO of three different organizations. Since 2008, he has been the CEO of the Metal Treating Institute. He has been instrumental in leveraging technology to drive growth in MTI’s member value proposition, nondues revenue and engagement in every aspect of their association strategy. He helped design MTI's industry leading online technical training academy and leadership development strategies that have driven MTI’s net worth growth of over 1,500 percent since 2006.

Adrienne Segundo, IOM, has more than 17 years of experience in the association industry with her most recent move to open Limitless Association Solution Resource, an AMC that specializes in the development and maintenance of certification programs. Previously she was the Director of Credentialing & Operations for the National Board of Surgical Technology and Surgical Assisting, and had worked at Partners in Association Management, an AMC. She has extensive experience in exam development, ANSI ISO 17024 accreditation, NCCA accreditation and any advance credentialing and marketing of many credentials.

Who Will Benefit

This webinar is of value to professional societies, trade associations. Association management firms and all nonprofits. Attendees who will benefit most include:

  • Learning/education officers
  • Education directors and managers
  • Membership directors

Have a question? Vist our FAQ page here

REGISTER NOW

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OnDemand
$215.00
(Available for viewing
until 10.17.2018)
$215.00 Connecting Certificate Programs and Online Learning to Members Engagement & Non-Dues Revenue (OnDemand Recording- Active for 12 months from 10.17.17)

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