Ecosystem Mapping: How to Discover
New Customers, Partners and Revenues

Webinar • Tuesday, July 24, 2018 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE


“Strategic tunnel vision” keeps many associations from seeing opportunities to monetize assets, engage new customers and kick-start innovation. The result: associations under-perform on both mission impact and revenue growth.

Ecosystem mapping can help you avoid that risk. In fact, it can position your organization to forge strong new alliances with all your stakeholders. It can empower you to kick-start innovation and ventures. And it can pave the way for you to strengthen both non-dues revenues and advance your mission.

Let an expert show you how ecosystem mapping works—and how organizations like yours are putting it to work for their future.

Register now for Ecosystem Mapping: How to Discover New Customers, Partners and Revenues.

In this 90-minute webinar, Association Ventures CEO Barry Barresi teaches you the core elements of ecosystem mapping. Drawing on lessons from front-line experiences with nonprofit venturing, he’ll show you how to position your association as the essential middleware business platform among consumers, producers, partners and stakeholders.

End the risk of “strategic tunnel vision.”  You’ll learn how to use journey observation, visualization, and value-creation analysis to discover big new opportunities to engage customers and partners—and to enhance both mission impact and revenue growth.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to learn how to diversify your revenue streams and implement ecosystem mapping, including:

  • How “strategic tunnel vision” threatens an association’s future
  • The opportunities associated with platform business models
  • How to design an ecosystem-mapping workshop
  • How to build your first association business venture
  • How to utilize non-dues revenues

Don’t miss this opportunity to learn how ecosystem mapping can help advance your organization’s mission, monetize assets, kick-start innovation and grow non-dues revenue.

Register now for Ecosystem Mapping: How to Discover New Customers, Partners and Revenues.

Meet Your Webinar Leader

Barry Barresi is an accomplished clinician executive, health policy expert, business entrepreneur and association CEO. He has successfully lead innovation in health care across the nonprofit and business sectors of clinical practice, academia, public policy, and corporate executive leadership. Startup founder of two private companies, Board member of public company.

Additionally, he is currently a Professor of Health Policy at Salus University, Public Health Program, Policy research and teaching graduate level courses.

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • CFOs
  • CEOs
  • Finance Professionals
  • Directors of Finance
  • Business Development Professionals

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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(Available for viewing
until 07.24.2019)
$215.00 Ecosystem Mapping: How to Discover New Customers, Partners and Revenues (OnDemand: Active for 12 months from 07.24.2018)

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