Expanding Your Corporate Sponsorships:
Establishing Partnerships to Maximize Revenue

Webinar • Thursday April 5th 2018 • 2:00- 3:30 PM ET | Qualifies for 1.5 CAE


Are you wasting time targeting the wrong sponsors? Are you wasting opportunities to grow revenue because you only offer traditional sponsorship opportunities such as conferences or events?

Many associations are. That’s why so many associations find they’re spending more time and energy just to come away with one-time sponsorship deals.  Then, for their next event, they have to start all over again.

And that’s why some associations have started to develop broader relationships with their sponsors. Instead, they’re focusing on establishing partnerships—and using all-new strategies to build long-term relationships that make it easier to secure revenue from their corporate supporters.  Here’s how you can do the same!

Register now for Expanding Your Corporate Sponsorships: Establishing  Partnerships to Maximize Revenue”

In this webinar, sponsorship-development expert Lewis Flax reveals how corporate sponsors decide where to invest and what makes them willing to increase their sponsorship. Discover how to use this know-how to target your own best potential sponsors and turn them into partners by creating an alliance that benefits you both for years to come.

Maximize revenues, minimize effort. Instead of wasting time on the wrong sponsors and one-deal opportunities, you’ll learn tactics you can use to improve your effectiveness with everything from connecting with the right decision-makers to taking your sponsorship program beyond just conferences and events. In addition to ready-to-use strategies, you’ll have the chance to ask your own questions during the Q&A portion of the webinar. 

Reserve your space now to build more profitable—and lasting—sponsorship partnerships, including how to:

  • Differentiate your association from the crowd of other organizations seeking sponsorships
  • Build your strategy on the interests and objectives of your potential corporate partners
  • Use a proven methodology for creating a successful partnership-based sponsor program
  • Gain internal buy-in from your leadership along with staff support for your new program
  • Navigate within the corporate environment so you can connect with decision-makers
  • And more

Register now for Expanding Your Corporate Sponsorships: Establishing Partnerships to Maximize Revenue 

Great value! Register by phone line rather than by the number of attendees so you can bring your entire team.

Meet Your Webinar Leader

Lewis Flax, President, Flax Associates

Lewis Flax specializes in assisting associations increase sponsorship and partnership revenue.  His firm, Flax Associates, provides guidance in developing the strategy, structure, and outreach to generate support from the corporate sector.  Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  He previously served as a vice president for IEG (a national sponsorship consulting firm) and led sponsorship efforts for Financial Executives International (FEI). Lewis is a frequent speaker, and has presented at seminars, conferences, and webinars for organizations such as ASAE, Center for Nonprofit Advancement, The Foundation Center, Maryland Nonprofits, National Conference on Volunteering and Service, and United Way.  Additionally, Lewis is a certified instructor for Dale Carnegie Training.


Who Should Attend

This webinar is of immediate benefit to associations and nonprofits, membership organizations, association management groups and association consultants. Personnel who will benefit the most include:

  • Executive directors
  • Advertising and sponsorship sales staff
  • Annual meeting and event coordinators
  • Fundraising staff
  • Corporate partnership and business development staff

Bottom line: if you rely on corporate sponsorships, relying on the same old strategy no longer works. As conference attendance and corporate budgets shrink, it takes a partnership approach to keep sponsorship revenue growing. Don’t miss this chance to learn how to build these new relationships and keep them flourishing for years.

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

Have a question? Vist our FAQ page here


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(Available for viewing
until 04.05.2019)
$215.00 Expanding Your Corporate Sponsorships: Establishing Partnerships to Maximize Revenue (OnDemand: Active for 12 months from 04.05.2018)

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