Getting to Why: Establishing Trust and
Buy-In During AMS Implementation

Webinar • Wednesday, February 28, 2018 • 2:00- 3:30 PM ET | Qualifies for 1.5 CAE


Organizations spend significant time and money selecting an Association Management System (AMS). Too often, it ends up wasted as frustrated users soon demand that you replace the AMS yet again.

That doesn’t have to happen!  Instead, you can use proven strategies to build your staff’s trust in the system and secure their buy-in and patience in learning to use the AMS to its fullest potential.

The secret is knowing what these strategies are and how to apply them throughout implementation and launch.  Here’s the guidance you need to protect your AMS investment.

Register now for Getting to Why: Establishing Trust and Buy-In During AMS Implementation.

In this 90-minute webinar, Moira Edwards, MS, CAE—an expert on how technology affects associations’ organizational strategies—presents strategies for using the system implementation period and launch to make sure your AMS is perceived as a smart choice by all.

Engage everyone in why the AMS was selected. Edwards explains why it’s critical to develop trust and get buy-in throughout the implementation process. You’ll also learn how to manage staff, work effectively with your AMS vendor and what to do when problems arise. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to learn how to use the implementation period to get the highest value from your AMS for years to come, including how to:

  • Understand the role trust plays in technology deployment
  • Set realistic expectations with staff
  • Identify the characteristics of a smooth implementation and launch process—plus red flags and how to handle them
  • Know when to change the system or when to change the process
  • Maintain a good relationship with your vendor
  • Work with users effectively to optimize buy-in
  • Put strong contracts in place to protect you if things go wrong 

Don’t let all that hard work selecting the right AMS go to waste! Learn how to lay the technical and “people” groundwork to keep the positive momentum (and return on investment) going long after launch.

Register now for Getting to Why: Establishing Trust and Buy-In During AMS Implementation.

Meet Your Webinar Leader

Moira Edwards, MS, CAE is the President of Ellipsis Partners and focuses on the impact of technology on organizational strategy. Moira joined Ellipsis Partners after 15 years as an association leader and staffer. She volunteers with ASAE and was the 2017 Chair of the Technology Council. Hailing from Dublin, Ireland, she holds a BA in Business & Economics, an MS in Psychology, and is a Certified Association Executive (CAE).


Who Should Attend

This webinar is of value to all membership organizations that use an AMS to manage member data, as well as organizations looking for their first AMS or looking ahead to making a change. Attendees who will benefit most include:

  • CEOs
  • CTOs
  • CIOs
  • Vice Presidents, IT
  • Directors, Membership & Database

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here


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(Available for viewing
until 02.28.2019)
$215.00 Getting to Why: Establishing Trust and Buy-In During AMS Implementation (OnDemand: Active for 12 months from 02.28.2018)

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