Machine Learning 101 for Your Association: Get up to speed on
how this technology can help you segment your members, identify prospects and improve internal processes

Webinar • Thursday, November 8, 2018 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE


You have the content and the data. Now, take your organization to the next level with machine-learning approaches that can boost the efficiency of internal operations and the success of your products.

What is machine learning? What’s the value as organizations use it to automate processes, analyze markets and enhance products and services? And what would it take to implement machine learning in your own association or nonprofit?

In this upcoming webinar, a data expert shares examples and answers your questions about what machine learning can mean for your own bottom line.

Register now for Machine Learning 101 for Your Association.

You’ve probably heard people talking about AI and machine learning but might not fully understand what it is or what it does. Never fear, we’re here to walk you through the basic concepts and show you how you can leverage this technology at YOUR association.

The first step of implementing machine learning is a working knowledge of what tasks and analyses this technology makes possible, and what it would take to implement a “data science workflow” in your own organization. This 90 minute webinar gives you plenty of time to learn the basics, see actual examples and ask questions about how machine learning and data science can and should be used at your association.

Drawing on his expertise using data and content to build member personas, improve efficiency and create new products, Duncan Bell explains how it can help you streamline processes, accelerate initiatives and develop new member offerings. You absolutely do not need to be a technologist or data scientist to get started!

Reserve your space now for expert guidance on:

  • A review of key concepts involved in machine learning
  • Learn what tools, knowledge, and resources are required to get started in machine learning
  • Apply the data science workflow within your organization
  • Be prepared to create a staffing strategy to make machine learning attainable for your organization
  • Understand what opportunities and projects made possible through machine learning

Register now for Machine Learning 101 for Your Association.

Meet Your Webinar Leader

Duncan Bell is the Vice President of Data Services at Columbia Books & Information Services, a publisher of data and compliance information across a number of verticals. Duncan has been working in data for 7 years and is passionate about the power of data to improve efficiency and derive insight. Duncan's team is responsible for the upkeep, development, and progression of 


Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • CTOs
  • IT professionals
  • Education Professionals
  • Chief Membership Officers
  • Membership Directors

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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(Available for viewing
until 11.08.2019)
$215.00 Machine Learning 101 for Your Association: Get up to speed on how this technology can help you segment your members, identify prospects and improve internal processes (OnDemand: Active for 12 months from 11.8.2018)

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