Conquering the Craze:
8 Marketing Trends That Will Take Off By 2020

Webinar • Thursday, May 17, 2018 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE


With ever-advancing technology and rapidly evolving consumer preferences, things are moving fast in the world of association marketing. If your organization isn’t prepared for what’s next, by 2020 you could find yourself scrambling to keep up – and to keep your members engaged.

But with change comes opportunity. Countless cutting-edge trends have emerged to help you capitalize on shifting marketing realities… so many, in fact, that they can be difficult for associations to prioritize.

Given the range of options available, how can you be sure your association is embracing the right trends for your specific marketing needs?  More importantly, can you be confident that you are not wasting time going all-in on the wrong trend – while letting the perfect marketing opportunity pass you by?

Get ready for what’s next in marketing by letting an expert walk you through 8 marketing trends sure to impact your association by 2020!

Register now for “Conquering the Craze: 8 Marketing Trends That Will Take Off by 2020.”

Led by association marketing expert Callie Walker, this 90-minute webinar will introduce you to the marketing trends every association will need to be prepared for by 2020. You’ll learn how to prioritize new approaches to marketing and identify which will have the most impact for your organization – and which may not be worth your time.

You’ll also learn how to integrate these new approaches into your current marketing plan - and how to capitalize on new trends to reach your audience most effectively! Let our expert share valuable tips on how to execute cutting-edge marketing techniques to be ahead of the marketing curve by 2020.

Stop reacting to new trends - be prepared to leverage them! Learn how to seamlessly integrate new approaches into your current marketing and strategic plans to save time and money while maximizing your reach.

Reserve your space now to get ahead of emerging marketing trends. In this session you will:

  • Learn how to leverage video to maximize awareness and engagement
  • Identify which social media channels will boom in popularity (and which ones will bust)
  • Leverage industry influencers on a more micro level 

Remember, preparing for what’s next is critical to your future success. Don’t miss out on this opportunity to learn the best new ways to promote your association’s mission in the coming decade – and beyond!

Register now for Conquering the Craze: 8 Marketing Trends That Will Take Off By 2020 - Callie Walker

Meet Your Webinar Leader

Callie Walker is the Senior Inbound Marketing Specialist at MemberClicks, an Atlanta-based association management software company. She manages the company’s blog, content pieces, and various social media sites. 

Callie attended the University of Georgia, graduated with a bachelor’s degree in Public Relations, and went on to pursue a career in PR and digital marketing. 

In her time at MemberClicks, she’s increased blog views by 286% and blog subscribers by 374%. She loves writing and exploring how associations can tap into the power of inbound marketing.

Who Should Attend

This webinar is of value to all membership organizations that need to improve their marketing programs to retain and recruit more members. Attendees who will benefit most include:

  • Executive Directors
  • CEOs
  • Chief Marketing Officers
  • Chief Membership Officers
  • Directors of Membership & Marketing

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here


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(Available for viewing
until 05.17.2019)
$215.00 Conquering the Craze: 8 Marketing Trends That Will Take Off By 2020 (OnDemand: Active for 12 months from 05.17.2018)

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