Maximizing Member Education Program Participation:
Knowing exactly what to teach and how to promote it

Webinar • Wednesday, November 01, 2017 • 2:00- 3:30 PM ET | Qualifies for 1.5 CAE credits

In person and online education programs can be a cost-effective way to increase the value of your organization’s membership package. They can help you not only retain existing members, but recruit new ones as well.

But it can be extremely difficult to determine exactly what kinds of training opportunities your members or potential members need, and even more difficult to utilize effective marketing strategies that show them why they should participate in or attend the educational offerings that you have worked so hard on.

Register today for Maximizing Member Education Program Participation: Knowing exactly what to teach and how to promote it

This intensive webinar will start off by helping you learn how to use the data that you already have about member behavioral profiles to zero in on education topics of highest interest to your members. Then you will be shown best practices for marketing those in-demand topics and programs to both members and member prospects in order to increase attendance at meetings, and participation in eLearning courses, training seminars, and other educational offerings.

Learn how to determine and market your programs. Attendees overall will gain a better understanding of what topics should be incorporated into their education programs, and how to promote those programs effectively and efficiently.

Register today for expert guidance on determining and marketing your education offerings, including:

  • Learning a quick and effective approach to setting priorities for data analysis, which helps to transform “big data” into manageable data
  • Practical insights from an association case study that went from “no data” to “data-driven decision making” to create relevant and effective content to drive value for members
  • Understanding the value and importance of a multi-media, multi-touch attendee marketing campaign
  • Learning the key components and activities needed to maximize attendance at your education events.

Remember, if you don’t know how to harnass your data to your advantage, it will be to the detriment of attendance at your association’s education events.  Don’t miss this opportunity to get expert guidance on teaching and promoting your education events, which will eventually lead to happier members.

Register today for Maximizing Member Education Program Participation: Knowing exactly what to teach and how to promote it

Meet Your Trainer

Scott Oser, Marketing Consultant and Founder, Scott Oser Associates

Scott Oser has 20 years of marketing experience in the association and publishing industries. Before starting the firm Scott Oser Associates, he worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals. Scott Oser is currently supporting the industry as a Member of the APAC Committee. Scott has spoken at many industry seminars and conferences. Scott also regularly contributes articles to industry publications.

Lesley Boucher, VP of Consulting and Customer Experience, ORI

Lesley is the Vice President of Consulting and Customer Experience with ORI, working with clients to gather the intelligence required to inform key decisions, extract the highest return insights from that data, and translate that information into action and results. Previously the Managing Director and Co-founder of the Pensare Group, she brings more than 25 years of experience as a senior executive working internationally to her present position. Drawing upon her wide-ranging experience, and current research into what drives a positive “customer experience”, Lesley’s absolute passion is helping teams strengthen their relationships with customers and drive revenue as a result. Lesley has been an “executive on loan” to the World Bank, senior policy advisor to the Prime Minister’s office in Canada, and Vice President of Operations of Galt Associates (a drug safety software development firm). An economist by training (M.A Economics, University of British Columbia), she actually loves numbers and trend analysis – provided that research translates into actionable insights and results for clients.

Who Will Benefit

  • Education/learning department heads
  • Education/learning directors
  • Marketing department heads
  • Marketing directors
  • Membership department heads
  • Membership directors

With competition at an all-time high for your members’ attention and money, you must know how to make your education offerings relevant and your marketing effective. This is not only important to your association’s bottomline, but to its reputation as the leader of information and knowledge in the industry or profession you represent.

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here


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(Available for viewing
until 11.01.2018)
$215.00 Maximizing Member Education Program Participation: Knowing exactly what to teach and how to promote it (OnDemand Recording- Active for 12 months from 11.01.17)

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