Metrics for Measuring and Marketing the Value of Your PAC

Webinar • Thursday, November 15, 2018 • 2:00- 3:30 PM ET | Qualifies for 1.5 CAE credits


In today’s crowded political landscape, PACs fight for every dollar they can get.  It’s critical to differentiate your own PAC by showing donors the value you’ve achieved using their contributions. The challenge is finding a way to demonstrate this value.

That’s why metrics are so important.  In fact, by building the right metrics into your PAC marketing, you can use your past success to engage new donors and motivate higher levels of giving.  You just need to assess the right factors and set the right benchmarks.

Here’s how!

Register now for Metrics for Measuring and Marketing the Value of Your PAC.

In this 90-minute webinar, PAC expert Amy Showalter shows PAC leaders ways to use key metrics to increase donations and the PAC’s influence on upcoming elections.  You’ll explore what factors to assess and how to set meaningful benchmarks to measure value and differentiate your PAC. 

Opportunities to grow. You’ll learn how to use these metrics to uncover new areas of opportunity for demonstrating your PAC’s value to donors. You’ll also explore new PAC marketing trends that can expand your reach—and success—in bringing attention to issues and candidates. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to learn how to use your past success to market your PAC to new and existing donors, including how to:

  • Use key metrics to measure your PAC’s value
  • Benchmark your performance against other PACs’ performance
  • Quantify your strategies for growing and increasing your PAC’s influence
  • Improve your financial return and expand your reach
  • Mine the latest trends in PAC marketing
  • And more!

Don’t miss this opportunity to master PAC “value metrics” that can give you the edge winning donors’ attention—and dollars.  

Register now for Metrics for Measuring and Marketing the Value of Your PAC.

Meet Your Webinar Leaders

Amy Showalter is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. She has delivered over 300 workshops and keynotes to over 25,000 grassroots advocates, PAC contributors, boards of directors, government relations staff, and non-profit volunteer leaders about how to maximize not only their political and civic engagement, but their political and civic influence. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with Amy. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP).  She is the most widely published PAC and grassroots influence expert in the nation, with her insights appearing in over 500 publications.  She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful. . . and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall.” Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives.  Over 3,000 government relations professionals subscribe to her Roots of Success newsletter. She is the Co-Founder and Producer of Innovate to Motivate ® a conference for veteran political involvement professionals. 

Who Should Attend

This webinar is of value to law firms, government relations firms, advocacy groups, associations and all organizations that have a PAC or are thinking of creating one. Attendees who will benefit most include:

  • PAC Manager, Treasurer and President
  • Partner
  • Government Relations Director
  • Director/Managing Director
  • Principal
  • President
  • Vice President

Don't wait! Register your entire team today!


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(Available for viewing
until 11.15.2019)
$215.00 Metrics for Measuring and Marketing the Value of Your PAC (OnDemand Record) (Active for 12 months after 11.15.2018)

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