Meeting Membership Recruitment Benchmarks:
Strategies to Turbo-Charge Recruitment

Webinar • Tuesday, November 27, 2018 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE


When it comes to recruiting members, do you know what the key factors are in making the decision to join your association?

If your association is still talking about benefits and ROI the way you always have, you may never reach your membership benchmarks.

A fresh approach is needed in an environment where fewer employers paying for membership dues, and individuals having to justify their own out-of-pocket investment. It is absolutely crucial to zero in on the right messages and the right ways to communicate them, effectively and on budget.  Here’s where to start.

Register now for Meeting Membership Recruitment Benchmarks: Strategies to Turbo-Charge Recruitment

In this 90-minute webinar, award-winning membership marketing veteran Rick Whalen shows you how to promote your relevance and value in a climate where individuals can no longer rely on employers to pay for membership dues.

You’ll gain insight into how to analyze membership goals and promote the right motivators and messages to communicate your membership's ROI.  In addition to you'll come away with ready-to-use ideas and best practices you can put into place IMMEDIATELY!

Reserve your space now to eliminate the guesswork in building your best campaigns, including:

  • Today’s all-new “dos and don’ts” of membership marketing campaigns
  • The most effective way to target groups for recruitment
  • Cost-effective tactics for increasing the perceived value of membership
  • Proven ways to motivate members to join
  • How to cut through the clutter to reach and engage your best prospects
  • How to plan for the entire life cycle of your members
  • What affects people's decision to join or not join an association 

Remember, membership dues are the lifeblood of your association. You can’t afford to risk the future on outdated messages and membership development strategies.

Register now to take your membership recruitment campaigns to the next level!

Meet Your Webinar Leader

Rick Whelan has more than 30 years of marketing and advertising experience for both non-profit and for-profit organizations. He currently manages 60 marketing specialists who are implementing strategic marketing for 45 organizations in 16 states and the District of Columbia. He was also awarded the 2009 Direct Marketing Association of Washington’s (DMAW) Award for Distinguished Achievement (ADA) recognizing his lifetime contributions to direct marketing.


Who Should Attend

This webinar is of value to all associations and nonprofits, including:

  • Membership staff
  • Marketing and communications staff
  • Program directors
  • Executive directors

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here

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(Available for viewing
until 11.27.2019)
$215.00 Meeting Membership Recruitment Benchmarks: Strategies to Turbo-Charge Recruitment (OnDemand: Active for 12 months from 11.27.2018)

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