Let's Finally Put Marketing Automation to Work

Webinar • Tuesday, August 28, 2018 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE


You’ve heard about marketing automation.  You’ve read how associations and nonprofits are using social networks, artificial intelligence and machine learning to boost member engagement, renewals and event registrations.

You have similar strategic goals. Yet you’re still relying on email blast campaigns. Or, even if you are using marketing automation, you’re not seeing its full potential.

Now, it’s finally time to put marketing automation to work—with serious results. Here’s where to start.

Register now for Let’s Finally Put Marketing Automation to Work.

n this 90-minute webinar, marketing automation evangelist Mitch Eisen shares results from the 2018 State of Marketing Automation: Associations Benchmark Report. He’ll explain how to use social networks and tools like artificial intelligence and machine learning to know more—and engage more—for greater success achieving strategic goals.

Thrive in today’s digital landscape.  You’ll learn how organizations like yours are leveraging marketing automation, creating high-performing automated campaigns and leveraging more from existing campaigns. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now and discover how to harness marketing automation’s potential, including how to:

  • Boost member engagement using marketing automation
  • Drive higher event registrations
  • Increase renewal rates
  • Understand how artificial intelligence is powering marketing automation
  • Implement this technology effectively in your organization

You’ll come away with insights you can start using marketing automation immediately to improve campaigns, engagement and success.

Register now for Let’s Finally Put Marketing Automation to Work.

Meet Your Webinar Leader

Mitch Eisen is Vice President of Product Management at Higher Logic, formerly a founding partner of Real Magnet, an email service provide that grew to include everything from social publishing to marketing automation to event registration. Mitch is an entrepreneur who loves the challenges and nuances of bringing a great idea to fruition. On any given day he can be found in product development meetings, marketing strategy sessions, on the phone giving demos, or wandering the hallways pondering the next big thing. Mitch is a frequent speaker on marketing automation, email marketing, deliverability strategies, the future of digital marketing. When away from the office he enjoys traveling to exotic destinations and riding his motorcycle. 

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • Executive Directors
  • CEOs
  • Chief Marketing Officers
  • Chief Membership Officers
  • Directors of Membership & Marketing

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

Have a question? Vist our FAQ page here


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(Available for viewing
until 08.28.2019)
$215.00 Let's Finally Put Marketing Automation to Work (OnDemand: Active for 12 months from 08.23.2018)

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