The Anticipatory Finance Professional:
The Hard Trends of Technology, Predictable Problems and Related Opportunities

Webinar • Wednesday, January 17, 2018 • 2:00- 3:30 PM ET | Qualifies for 1.5 CAE and 1.5 CPE credits


Where will your tax-exempt organization be by 2025?  Make the right decisions today and your nonprofit can arrive financially strong, relevant and thriving.  Making those decisions means getting out in front of the hyper pace of change so you can recognize what trends and innovations matter, how they will reshape the marketplace, and where problems and opportunities are likely to arise.

Anticipating the future, however, is just the start.  You must also map out actionable steps using your knowledge of what’s ahead to stop managing crises and start managing opportunities.

Now, this Association TRENDS webinar helps mid- and upper-level finance professionals hone these competencies not just to see the future, but to shape it.

Register now for The Anticipatory Finance Professional: Methods for Identifying Top Tech Trends, Potential Problems, and Emerging Opportunities 

In this highly interactive and collaborative webinar, financial professionals explore “see the future” strategies that can help tax-exempt organizations navigate the age of hyper-change. Your guide is Tom Hood, CEO and Executive Director of MACPA and a member of the Accounting Hall of Fame. From technology and innovation, to potential problems and opportunities, he’ll show you how to anticipate the hard trends now so you can position your organization to thrive for years to come.

Trade crisis management for opportunity management. In addition to sharpening your ability to anticipate what’s ahead, Tom Hood takes you through an “Insights to Action” exercise. During this exercise, you’ll map out practical steps you can start taking immediately to avoid problems and seize opportunities—in time to make the difference.

You will also have plenty of time to ask Tom Hood your specific questions.

Reserve your space now to strengthen your ability to lead your tax-exempt organization through this era of hyper-change and uncertainty, including how to:

  • Recognize—and anticipate—trends that will reshape your marketplace
  • Understand emerging technologies and innovation sooner
  • Use strategic thinking to spot potential problems and opportunities
  • Make quick and effective decisions despite the pace of change
  • Develop clear action steps to accelerate your organization’s growth

You’ll come away from this virtual training with practical new strategies for making decisions today that continue to help your tax-exempt organization thrive tomorrow. You’ll also benefit from CAE and CPE credits and valuable networking time with your colleagues.

Register now for The Anticipatory Finance Professional: Methods for Identifying Top Tech Trends, Potential Problems, and Emerging Opportunities 

Meet Your Webinar Leader

Tom Hood, CEO and Executive Director of MACPA, is passionate about three areas: leadership, learning, and technology. Tom was inducted into the Accounting Hall of Fame (2015) by CPA Practice Advisor. He was named the fourth most influential leader in the CPA Profession in Accounting Today’s 2014 list of the Top 100 Most Influential People in Accounting (his tenth time on the list). Tom’s recognition and awards reflect his leadership in helping CPAs and finance professionals “shape their future” through his work at the Maryland Association of CPAs and the Business Learning Institute, a center for the development of leadership, strategic thinking, and collaboration skills for CPAs.

Tom also co-authored BLI’s i2a – Insights to Action a strategic thinking system that is used to cultivate leaders and a strategic planning process to help organizations navigate today’s permanent whitewater environment. He is a nationally recognized author, speaker, and consultant. He is also considered as a thought leader in the Association Community speaking at the DigitalNow Conference and the ASAE (American Society of Association Executives).He is a graduate of Loyola College (B.A. in Accounting) and has a Master’s in Finance (Real Estate) from Johns Hopkins University and a Master’s equivalent in Information Systems from the University of Baltimore. He also obtained the Certified Information Technology Professional (CITP) certification and the Certified Global Management Accountant (CGMA) certification from the AICPA.

Who Should Attend

This TRENDS webinar is of immediate value to trade associations, professional societies, charities and other tax exempt organizations. Participants should have some management or leadership experience. Attendees who will benefit the most include:

  • CEOs and Executive Directors
  • CFOs
  • CIOs, COOs, CTOs
  • Vice Presidents, Finance
  • Directors, Finance and Operations
  • Directors, Technology

Testimonial: “If there is a conversation about the future of the profession, you’re bound to hear Hood’s name mentioned as one of the people leading the way. From his Innovation Summit to his many speaking engagements, from his prolific tweets to his range of alliances with vendors, other organizations, and thought leaders and influencers at all levels, Hood is doing as much as anyone – and more than most – to lead public accounting forward.” – Accounting Today 2013.

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

CPE Credits: Association TRENDS, a division of Columbia Books Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: Prerequisite: None.

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