Tools for Effective Benchmarking: How to Properly
Measure Your Association’s Success

Webinar • Tuesday, April 10, 2018 • 2:00- 3:30 PM ET | Qualifies for 1.5 CAE and 1.5 CPE


Are your current benchmarking practices honestly better than plain guesswork? Truth be told, for many associations, they’re not.

The association environment has changed drastically over the last year. If your benchmarking tools and methods haven’t kept pace, you might not be getting the apples-to-apples comparisons and the accurate, meaningful data that you need. And without them, can you be confident about what to prioritize and where to invest to drive growth?

Using today’s smartest benchmarking tools and tactics is a must.  Here’s how to find – and use – them.

Register now for “Tools for Effective Benchmarking: How to Properly Measure Your Association’s Success.”

You’ll come away from this 90-minute webinar with fresh, practical guidance on how to use the right metrics and analytics not just to measure where you are, but to set the smartest course for sustained growth and success.

Reserve your space now to take the guesswork out of improving your association with all-new understanding of:

  • How to use both benchmarking and trend analysis
  • What proper benchmarking looks like and why it matters
  • Today’s best benchmarking tools – what they can and can’t do
  • How to identify the key metrics for your association
  • How to turn benchmarking analyses into action items for improvement
  • How to mine other data – like your association’s historical internal information

Bottom line: you’ll come away with a firmer grip on effective benchmarking plus practical guidance on putting it to work inside your association.

Register now for “Tools for Effective Benchmarking: How to Properly Measure Your Association’s Success.”

Meet Your Webinar Leader

Nat Bartholomew has more than 24 years of public accounting experience. For more than 20 of those years, Mr. Bartholomew has exclusively served not-for-profit clients and is a nationally recognized expert in audit, accounting, tax and technology issues facing associations and their related for-profit and not-for-profit organizations. Mr. Bartholomew is a frequent speaker and author, and has addressed the memberships of the American Society of Association Executives (ASAE) and the Greater Washington Society of CPAs (GWSCPA). 


Who Should Attend

Your entire team can listen in on the call for one flat rate. Because good benchmarking is critical to the success of associations and nonprofits, be sure to include your organization’s:

  • CFOs
  • Managers
  • Accountants
  • Executive Directors
  • Board Members
  • Financial Assistants

Register today for “Tools for Effective Benchmarking” to measure your association’s success – and to accelerate it!

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

CPE Credits: Association TRENDS, a division of Columbia Books Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: Prerequisite: None.

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(Available for viewing
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$215.00 Tools for Effective Benchmarking: How to Properly Measure Your Association's Success (OnDemand: Active for 12 months from 04.10.18)

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