How Associations Can Strategize on the Top Factors Influencing Your Members

Webinar • Thursday, May 11, 2017


The latest Looking Forward™ study from the Association Laboratory identifies 64 different factors that influence the decisions that association members make. Of these, 10 factors matter most.

Associations that know what these factors are have an edge in developing strategies that are far more successful not only in looking ahead, but in moving ahead. For instance, if you understand how technology, government and workforce issues affect members, you can create content, membership and meetings strategies that align with these key decision-influencers.

Now, let the president of the Association Laboratory take you inside the new study, revealing what matters most and how to use that information to advance your mission, growth, and success.

In this 90-minute webinar, association thought leader Dean West presents the results of Association Laboratory’s groundbreaking report, Looking Forward™. You’ll gain immediately usable insights on 64 factors that affect the decisions members make. You’ll also learn how to integrate the top 10 factors into your association’s strategic planning.

Solid research for moving forward.  Included with registration is your complimentary copy of Looking Forward™, the newest research from the nation’s longest running and most comprehensive study on the factors influencing association strategies involving everything from technology and government relations to workforce, membership, meetings and content. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for insights you can use to create sound strategies for moving your own association forward. Attendees will learn how to:

  • Discover the 10 top factors influencing members’ decisions
  • Explore how key business factors influence association strategies
  • Learn how members are affected by technology, government and workforce issues and how you can adjust your strategies to help them.
  • Learn what fellow executives say about content, membership and meetings strategies and see what you can apply to your association
  • Lessons learned from organizations successfully dealing with these forces

Don’t miss this opportunity to build your own best strategies from up-to-date research involving more than 300 association CEOs and senior staff dealing with the same issues you face. And remember, registration includes your copy of Looking Forward™.

Register now for How Associations Can Turn the Top Factors Influencing Members into Strategies for New Success.

Meet Your Webinar Leader
Dean West
, president of Association Laboratory, is a national thought leader and futurist for the association community. He understands the unique needs of association leaders working in a complex, dynamic environment. From volunteer leadership to membership engagement, Dean’s research-based insights inform and inspire. He has worked with associations of all sizes and scope, including international. He is a Fellow of the American Society of Association Executives, and authored the chapter on Membership Research for the ASAE book, Membership Essentials. He also wrote the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development. He is a former board member of the Association Forum of Chicagoland, past chairman of ASAE’s Professional Development Council and past member of ASAE’s Membership Council. Association Laboratory specializes in the research and development of business strategy for associations, with offices in Washington, DC and Chicago.

Who Should Attend
This webinar is of value to trade associations professional societies, other nonprofits, chapters and councils of associations. Attendees who will benefit most include:

  • CEOs
  • COOs
  • All other C-suite executives
  • Department heads

Don't wait! Register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

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(Available for viewing
until 05.11.2018)
$215.00 Turn the Top Factors Influencing Members into Strategies for New Success: OnDemand Recording (Active for 12 months after 5.11.17)

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