Finding Water In The Desert:
Unleashing Alternative Revenue Streams
for your Association

Webinar • Tuesday, January 31, 2017


All associations, professional societies and other nonprofits recognize the need to create alternative revenue streams.  Unfortunately, new products and services won’t generate any revenue at all unless they sell.

What if you could spot the ideas that are most likely to be successful—before you invest resources developing them? And what if you could efficiently develop the best of those ideas into products and services so closely aligned with your target audience that new revenues start streaming in?

You can—and meeting industry expert Jeff Hurt shows you how!

First in TRENDS’ 3-part webinar series with Jeff Hurt, DES

Jeff Hurt is recognized as one of the association space's top professionals. In this 90-minute webinar, he tackles one of this industry’s biggest challenges: how to discover and develop products and services that sell.  Instead of risking resources on templates or what others are doing, you’ll learn a framework you can use over and over to develop your best ideas.

A clear, simple path toward success.  With the process Hurt shares, there’s no need for a “lucky accident.” Instead, you’ll have a step-by-step process for evaluating how well a new product or service aligns with your specific market and success drivers. From there, you’ll learn how to turn those ideas into actual products and services—and strong revenue streams. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for Jeff Hurt’s expert guidance on how to find and develop the right alternative revenue streams, including how to:

  • Understand how customers are feeling, thinking and struggling
  • Assess how well alternative revenue ideas align with market trends and needs
  • Know whether those ideas also fit your organization’s vision for its future
  • Apply a practical four-step process that reduces the complexity of developing new products and services

Remember, the future is bright for organizations that align alternative revenue streams with their target market and with their own strategic goals. Don’t miss this opportunity to let Jeff Hurt give you a framework that helps you do both.

Register now for Finding Water in the Desert: Unleashing Alternative Revenue Streams.

Meet Your Webinar Leader
Jeff Hurt
joined Velvet Chainsaw Consulting in January 2010 and currently serves as Executive Vice President, Education and Engagement. In 2011, he was recognized as the PCMA Educator of the Year. In 2014, he was recognized as one of the top meetings professionals to follow in Twitter, along with Richard Branson, and he was recognized as one of the meetings’ industry 2014 professional provocateurs and change agents. Jeff has worked in leadership roles with five associations, five government organizations and several companies in the education, events and meetings departments, including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry.

Who Will Benefit
This webinar is of value to all CEOs and division heads for:

  • Trade associations
  • Professional societies
  • Other nonprofits
  • Chapters
  • Associations’ councils

Don't wait, register your entire team today!

Have a question? Vist our FAQ page here


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(Available for viewing
until 01.31.2018)
$215.00 Finding Water in the Desert: OnDemand Record (Active for 12 months after 1-31-2017)

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