Your Association Magazine: Time to sunset or a new print-digital value generator? | Thompson grants

Your Association Magazine:
Time to sunset or a new print-digital value generator?

Webinar • Wednesday, May 31, 2017


Should your association continue to publish its print magazine? It depends.

Do members still value your publication? Does it generate positive net revenue? Does it strengthen your organization’s brand? Are there opportunities to make your printed magazine more appealing to readers—and advertisers? How can you integrate print and digital media to best serve members? Is it time to sunset the magazine? If it is, but members can’t let it go, what changes can help it survive?

Let an association publishing expert show you how to use the latest trends to analyze your own magazine and make the right decisions about its future.

Register now for Your Association Magazine: Time to sunset or a new print-digital value generator?

In this 90-minute webinar, Al Rickard, CAE and Colby Waller, plus two other association publishing experts draw on their years of success in association publishing to help you decide the future of your printed magazine. From your magazine’s current value to members, to its long-term revenue potential, you’ll learn how to assess whether it’s time to sunset the publication in favor of digital media—or create an integrated media platform that expands readership.

Creating new value. Even if your magazine is struggling, you’ll discover strategies that can boost its relevance, including giving your publication a new role in association branding and providing high-value member content. And if the numbers aren’t there, but members aren’t ready to give up the print edition, Rickard reveals strategies that can support its survival—without breaking the bank. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on how—and if—to move your magazine forward, including how to:

  • Assess the member value of your magazine
  • Project your magazine’s revenue potential, including long-term strategy
  • Integrate print and digital media to deliver maximum value to members
  • Develop special sections and strengthen key content to boost relevance—and revenues
  • Use your magazine to enhance association branding

Remember, with print advertising sales dwindling and many members preferring digital formats, it’s critical to know how the latest trends and realties are shaping the future for association magazines. Don’t miss this opportunity to find out—and make the right decisions about your own publications.

Register now for Your Association Magazine: Time to sunset or a new print-digital value generator?

Meet Your Trainer

Al Rickard, CAE, is president of Association Vision, a communications and publishing company specializing in the association market. He has 35 years of publishing experience. Rickard launched Association Vision in 2000 following a long career as an association executive and has built the company into a respected firm that has helped more than 110 associations expand and improve their communication programs. He has launched 10 magazines and digital publications, created and built several profitable publication advertising programs, and directed many association publishing operations. Rickard has also conducted a dozen communication audits.

Colby Waller is the creative director of Thor Design Studio. He is a graphic designer and creative director with over a dozen years of diverse artistic experience. His work displays the vision to produce designs both innovative and effective, with a superior command of current print and web technologies. He has wide-ranging skills in design disciplines including magazines and annual reports, identity and collateral materials, web design, documentary film, cartography, and photo illustration.

Who Should Attend?

This webinar is of value to professional societies, trade associations and association management companies. Attendees who will benefit most include:

  • COOs, CIOs and chief communications officers
  • Vice Presidents and Directors of Communications
  • Association Publishers
  • Editors
  • Directors of Advertising
  • Independent media consultants

Don't wait, register now!


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(Available for viewing
until 05.31.2018)
$215.00 Your Association Magazine: Time to sunset or a new print-digital value generator?
(05/31/17) OnDemand Recording

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