Your Publication's Content:
How to optimize your editorial to improve your association’s strategic goals and bottom line

Webinar • Tuesday, September 19, 2017

Can small changes in your publication’s content make a big difference in membership recruitment and retention, meeting attendance, vendor and supplier participation, and sales and non-dues revenue?

Can the right website, social media and print editorial inspire readers to volunteer and get active in public and government outreach?

The answer is, it can! Now, one of the association community’s leading content experts reveals how—and how to use your own content strategy to improve success in every facet of your organization.

Register today for Your Publication's Content: How to optimize your editorial to improve your association’s strategic goals and bottom line

In this 90-minute webinar, long-time association manager, executive director and magazine consultant Steve Milano shows you how to reap the organization-wide benefits that come from shifting your editorial focus from creating great articles to creating great audiences. From print to social media, you’ll learn how to use content to motivate readers to join, attend, buy and volunteer as never before.

Don’t just repurpose content: realign it!  You’ll discover how to build a more versatile editorial team, create editorial boards and use SEO and new online and social media formats to generate valuable content—and visibility. You’ll come away with ready-to-use strategies for aligning content with your association’s goals and what your readers value most. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Register today for expert guidance on using strategic content to drive all-new value from your publication, including how to:

  • Create a strategic annual editorial calendar
  • Get lots of expert content—free
  • Understand the difference between native advertising and sponsored content, and why it matters
  • Evaluate the advantages of blog posts vs. SEO articles
  • Work more closely—and ethically—with your sales department
  • Drive print readers to your website
  • Build a cross-functional editorial team
  • Cannibalize content for social media (Twitter, Facebook, YouTube, etc.)

Remember, making even small changes in content and the relationship between editorial and sales can make a big difference in the success of your publication and your entire organization.  Don’t miss this opportunity to learn what changes to make—and how to make them.

Register today for Your Publication's Content: How to optimize your editorial to improve your association’s strategic goals and bottom line

Meet Your Trainer

Steve Milano, owner of Steve Milano & Associates, has worked as a “magazine doctor” for more than 25 years, specializing in restructuring, re-branding and repositioning trade association magazines and newsletters. He has held executive-level positions for numerous trade associations, nonprofit organizations and for-profit businesses across the U.S. His nonprofit clients have included the National Association of Professional Pet Sitters, Georgia Defense Lawyers Association, Kansas Wildlife Federation, Georgia chapter of the American Society of Landscape Architects and Professional Tennis Registry Foundation. He is the founder of the U.S. High School Tennis Association.

With an undergraduate degree in journalism/advertising and a master’s in journalism/magazine publishing from Northwestern’s Medill School of Journalism, Steve is an experienced print, SEO and brand content writer.

Who Will Benefit

This webinar is of value to professional societies, trade associations and association management companies, plus all nonprofits. Attendees who will benefit most include:

  • Communications officers
  • Editorial directors
  • Editors
  • Sales managers
  • Online and social media directors

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

Have a question? Vist our FAQ page here


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(Available for viewing
until 09.19.2018)
$215.00 Your Publication's Content: How to optimize your editorial to improve your association’s strategic goals and bottom line (OnDemand Recording- Active for 12 months from 09.19.17)

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