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Association TRENDS announces partnership with digitalNow

BETHESDA, MD (January 22, 2018) — Association TRENDS, a division of CBIS, has announced a research and marketing partnership with digitalNow, a leading technology event for association leaders, taking place May 7-9, 2018 in Austin, TX.  With its primary focus on digital transformation, digitalNow brings together 250 association leaders, world-renowned thought leaders, and the latest in technology to collaborate on how associations can provide new value, engagement, and education to advance their missions.

TRENDS will promote digitalNow attendance opportunities to its wide network of association professionals and provide support for the development of digitalNow’s “Digital Transformation Readiness Assessment Research and Model” through its data and services division. digitalNow’s Readiness Assessment Model and Tool will provide a roadmap/process to ensure associations thrive in the digital age. The Readiness Assessment Model design is based upon a collaboration between Fusion Productions and leading association CEOs/Executives: Mark Dorsey, CSI; Joel Albizo, CLARB; Tom Loughlin, ASME; Ellen Moore, AAOS; Pamela Kaul, Association Strategies.  The program will be guided by leading association leaders such as: David Schutt, CEO of SAE; Mark Langley, President & CEO, PMI; Matt Loeb, CEO, ISACA, Christine McEntee, Executive Director & CEO, American Geophysical Union, Kathy Trahan, CEO, Alliance Safety Council, Anh Phillips, Senior Manager, Deloitte Center for Integrated Research.

Participation in the conference will complement TRENDS’ current lineup of events including:  AMS Fest, Learnapalooza, Membership 2020, Salute to Association Excellence, Nonprofit Finance Summit, Nonprofit CFO of the Year and Nonprofit Finance Roundtables.

“digitalNow’s content and approach are aligned with the strategic direction of TRENDS,” stated Brittany Carter, President of CBIS, parent company of Association TRENDS.  ”Our data and analytics team has a strong competency in the types of research conducted by digitalNow.  This is an opportunity for us to support digitalNow’s initiatives while also participating in the thought leadership that attendees have come to expect from the event.”

Don Dea, Co-Founder of Fusion Productions and digitalNow, comments, “For many years the team members of Association TRENDS have been familiar faces at digitalNow, and as they announce their expansion and growth, we knew there was no better time to deepen our relationship. With this new partnership, I’m confident we can bring even more data-backed education and insights to the association community.”

“This May in Austin, association leaders will transform their organizations through collaboration with like-minded peers and experts. Partnering with digitalNow allows TRENDS to both share our experiences and listen,” stated Wesley Child, Managing Director of Association TRENDS.

digitalNow will take place on May 7-9 in Austin, TX.

To register, visit https://www.digitalnowconference.com/trends

About digitalNow:
In its 18th year, digitalNow connects CEOs from some of the most influential non-profit and trade associations with world class technology experts from around the world.  The conference is produced by Fusion Productions, one of the foremost authorities in meeting design, production, and learning with input from a prestigious conference advisory group.

About Association TRENDS:
Founded in 1973, Association TRENDS, a division of CBIS, is a leading provider of training, news, compliance information and data for association executives, staff and industry partners.

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