The World is Evolving… Four Strategies to Keep Your Association From Extinction
Companies like Amazon have set the stage for people of all ages to expect quick, easy and seamless interactions, whether they’re dealing with their bank, school, workplace, doctor’s office, or anywhere they do business.
In the case of associations looking for new members and to increase engagement with existing members, executives need to recognize the multitude of options surrounding people these days, and understand that establishing and maintaining loyalty is an ongoing process, not a “one and done” project, and certainly not something that can be ignored if the association wants to succeed in the long term.
In this 31-page eBook, executives will learn about four key focus areas to help associations meet their membership goals and thrive in our modern world:
- Understanding your members
- Leveraging your AMS
- Approaching digital transformation
- Addressing privacy and security risks