Insights and tips for association & nonprofit professionals


2021 Personalization at Associations Report

Dive deep into modern expectations for personalized digital experiences and learn how to bring them to life at your organization.

Did you know that approximately 63% of members expect digital content to adjust based on
their behavior? And yet, only 25% of associations have plans to launch personalized
communications in 2021. If you’re in the 3/4 majority, this report may make you reconsider your

In recent years, e-commerce and online subscription businesses have introduced an environment where consumers have begun to expect a highly personalized experience from
almost every digital interaction. This report is a collection of secondary research, insights, and
takeaways designed to help associations introduce custom content and experiences in 2021.
And breathe easy – personalizing is not as difficult as you may think! In this report, you’ll
discover the nuances of modern expectations for personalization. Expect helpful facts, stats,
quotes, and insights that you’ll want to share with your CIO, marketing team, membership team, and content team. Finally, we’ll leave you with three takeaways for launching custom
experiences for your members, subscribers, and partners.

What’s Inside:

  • Explore personalization preferences by generation, industry, and channel.
  • Unpack issues contributing to stagnating membership.
  • Uncover opportunities for associations to compete in an environment where
    customization is king.
  • Discover three ways associations can introduce more personalization for members, subscribers, and partners.

Click here to download today!

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