Insights and tips for association & nonprofit professionals


3 Marketing Trends to Keep a Close Eye on in 2018

If there’s one constant in the marketing world, it’s change. Tactics, trends, and best practices are ALWAYS evolving, and we’ll be the first to admit, it can be hard to keep up!

So, to help you out, here are three major marketing trends we expect to see more of in 2018:

1. Video will continue to skyrocket

Video has been popular for quite some time now, but get this: By 2019, video will account for about 78% of the world’s mobile data traffic.


But as popular as video in general is, it’s live streaming that’s really taking off. Facebook Live, Instagram Live, Twitter Live…they’re all booming!

2. Voice search will become even more commonplace

“Alexa, can you…”

This phrase is becoming more popular by the day. In fact, last year, 20% of online searches were conducted through voice search (Siri, Alexa, Google Home, etc.), and by 2020, that number is expected to increase to 50%.

What does that mean for your association? It means you need to start optimizing your content for search.

3. Instagram will dominate social media

2018 is the year of Instagram! Last year, the company announced that nearly 800,000 people use the social media platform each month. And not only that but their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live!

That’s a HUGE opportunity for your association – if your members and potential members are the Instagram-using type. (Every industry is different.)

This full blog post was originally published on MemberClick’s blog hosted and authored by Callie Walker. Callie Walker is the Senior Inbound Marketing Specialist at MemberClicks, an Atlanta-based association management software company. She manages the company’s blog, content pieces, and various social media sites.

Callie recently hosted Conquering the Craze: 8 Marketing Trends That Will Take off by 2020. This webinar walked attendees through the marketing trends every association will need to be prepared for by 2020. They learned how to prioritize new approaches to marketing and identify which will have the most impact for their organization – and which may not be worth the time. Check out this webinar in its entirety! It is definitely a must see.

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