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Understanding and Benchmarking the Membership Preferences of Millennials and Generation Z

In February 2019, Association TRENDS, in collaboration with Personify, published Young Members 2.0; Understanding and Benchmarking the Membership Preferences of Millennials and Generation Z on AT’s Free Resources page.

This report displays the results of a survey Personify hosted in December 2018. Personify surveyed more than 1,000 association members in the United States to expand their understanding of young members and find out what their perception of membership is, what compelled them to join their organizations, how they engage, and why they allow their memberships to lapse at such high rates.

Expand your own knowledge of young members and ensure that you are growing, engaging, and retaining those memberships by downloading this report today!

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