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Insights and tips for association & nonprofit professionals

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The Importance of Your Association’s Insurance Program

Never renew your association’s insurance without taking a fresh look at coverage, premiums and overall risk management. Every year, insurers make changes that can have a major impact on costs and exposure. New risks and claim scenarios arise, too—especially with the pandemic continuing to reshape the association community. It’s essential to benchmark your current programRead more ›

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Embrace Data to Build Trusted Partnerships with Your Chapters

As COVID restrictions lift, have you stepped back to take inventory on how the pandemic has affected your relationship with chapters? Are you still “all in it together” or regressing into “us vs. them” territory? Navigating an uncertain future requires trusted chapter partnerships. However, it can be challenging to show your support and know whereRead more ›

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Getting Ready for Marketing Automation

Marketing Automation isn’t just a tool to achieve operational efficiencies. In fact, it’s actually a shift in philosophy around the way you communicate your brand and membership promise. Whether you’ve just purchased a marketing automation tool or considering the investment, this handy eBook, “Getting Ready for Marketing Automation” will walk you through the methodology behindRead more ›

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