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Insights and tips for association & nonprofit professionals

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Top Meeting Destinations for Associations

The annual convention is one of the most significant value-adds that an association can offer its membership. As the world grows increasingly more digital, the meetings and conferences associations plan are becoming more imperative. It’s a unique opportunity for peers to connect, collaborate, learn, and grow. The city your association chooses lays the framework forRead more ›

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The Difference Between Macro- and Micro-credentials, Digital Badges, and What They Mean for Your Association

A professional’s education never ends. You may have started your career using a bachelor or a graduate degree to prove your qualifications, but in the workforce you are constantly enhancing your skills, developing new techniques, and growing professionally through your individual experiences. However, it’s not as easy to illustrate that independent professional development as itRead more ›

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Knowing Your Worth. Are You Pricing Your Association’s Fees Correctly?

Association TRENDS kicked off the new year with 2018’s first Webinar, “Everything You Should Know About Pricing in Your Association.” Kevin Whorton, President of Whorton Marketing & Research, walked through the importance of correctly pricing your association and discussed measuring your Association’s value proposition, identifying and filling knowledge gaps, determining when to reprice, and howRead more ›

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What Your Tech Department Needs to Know about GDPR

You’ve heard that GDPR is a game-changer for organizations in the EU, but considering US associations collect a wealth of information on members, subscribers and event attendees from all over the world, they too are at great risk! Noncompliance can cost of upward of $20 million+ ¬ and associations need to be well versed onRead more ›

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