By Steve Milano, Many trade associations don’t correctly calculate their newsletter or magazine costs, leading to a variety of bad financial decisions throughout the year, or an incorrect bottom-line picture of the publication’s annual performance. Using a number of simple best practices for publishing, trade associations can take more control of their publication finances, make
By Jeff Hurt, Many associations are slow to change. Often association leadership views change as something that disrupts the peace. They want to maintain the status quo. When beliefs that we lean on and build programming around change, we flinch. We deny. We fight and scream to maintain the past. Yet, sometimes, these changes proceed
By Tracy King, M.A., CAE, By 2020, video is expected to account for 82% of all consumer internet traffic (Cisco). Couple that with the fact that YouTube education videos are viewed twice as often as the Pet’s and Animals category (Forbes), and suddenly it’s apparent if you don’t have a video strategy for your learning portfolio you’re