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Association TRENDS’ Second Annual EMERGENT

Association TRENDS’ second annual EMERGENT took place May 15-16 in Washington, DC. Last year EMERGENT was created after noticing a lack of practical applications in a world filled with emerging technologies. Submerged in the association and data world, AT was hearing about new technologies all the time but now seeing how they can be implemented at associations. Thus, EMERGENT was born.

In 2018, AT hosted association executives and their technology vendor partners for one day presenting real-life case studies where AI, machine learning, virtual reality, and more, had been implemented at their associations. In 2019 AT expanded EMERGENT to two full days. May 15th focused on data and tech with topics including data warehousing, video, and data matching. The second day was solely marketing tech-focused where presenters dove into using virtual reality to grow membership, text message, and social media marketing, and using data for membership retention.

Attendees were able to choose to come to one, both days of the event, or split the cost of the conference with a teammate or coworker.

EMERGENT allows for associations to come together, learn from one another and grow as an industry. If you missed out on this year’s event, don’t worry. We are already gearing up for 2020. If you’re interested in presenting a case study of your own, feel free to reach out to us at jamie@associationtrends.com or visit http://emergent.associationtrends.com/.

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