Over time, site search for association websites has become more and more important because of its effectiveness in engaging members. This if the search is done well and has the right functionality, of course. Research backs this assertion up. The following data highlights some data that supports the importance of site search applications:
- According to Forrester Research, Users that perform a search convert 5x more often than those that don’t.
- PriceWaterhouseCoopers has determined that Knowledge professionals spend 5-15% of their time reading information, but up to 50% looking for it.
- Jupiter Media’s research shows that 80% of visitors will abandon sites if search functionality is poor
One of the challenges with this is knowing when to invest or that an investment is needed in site search. There are many common indicators that a new site search is needed. They include the signals below:
- Lots of “no results” > content issue or search issue?
- Search yields poor conversions
- Search has high abandonment (“search exits”)
- Users have to paginate or re-search to get the “right” results
- Search is the initial content finding mechanism
Using Standard Platform Search
- Via your CMS or e-com platform
- Limited customization options
- Platform vendor is focused on other features
- Search was never tuned, just “turned on”
- Competitors growing faster
- Competitors have more functionality
- Competitors have better customer satisfaction
As a result, many associations are spending investing more time, energy, and money into building superior site search capabilities. Unfortunately, choosing a site search solution is relatively complicated and time-consuming. This whitepaper provides the criteria that should be evaluated when selecting a modern search engine. The whitepaper covers the following areas of interest in evaluating a site search solution:
- Base Technology and Fit
- Vision and Architecture
- Search Features and User Experience
- Search Relevancy and Tuning
- Licensing Models and Pricing
- Security and Authentication
- Administration and Skills Necessary
Click here to download this FREE resource today!