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Better Association e-Newsletters:
Secrets to Enhancing Metrics, Design, and Delivery
Recorded on January 13, 2015

e-Newsletters are not off-the-cuff “extras.”  They’re serious business for associations. 

But publishing an e-newsletter that delivers ROI for brand visibility, ad revenue and member loyalty requires different tactics in 2014 than it did even a year ago.

Here’s how to use a brand new approach to metrics, design, and delivery to achieve higher open rates and click-throughs starting with your very next issue.

REGISTER     WHAT YOU'LL LEARN      MEET YOUR TRAINING TEAM     WHO SHOULD ATTEND

e-Newsletters are not off-the-cuff “extras.” They’re serious business for associations.

But publishing an e-newsletter that delivers ROI for brand visibility, ad revenue and member loyalty requires different tactics in 2014 than it did even a year ago.

Here’s how to use a brand new approach to metrics, design, and delivery to achieve higher open rates and click-throughs starting with your very next issue.

Register now for Better e-Newsletters: Secrets to Enhancing Metrics, Design, and Delivery. In just 90 minutes, three experts – including award-winners from the Association TRENDS’ All Media Contest – reveal surprisingly simple practices you can use immediately to improve your newsletter.

Change your approach to design, delivery and metrics. Tactic by tactic, you’ll learn association-specific techniques for boosting open rates, click-throughs, and overall brand visibility. You’ll also discover how to take the guesswork out of publishing content that members and advertisers value most, and learn how to avoid common mistakes that cost so many associations their members, advertisers, and image.

Reserve your space now for the know-how you need to publish e-newsletters that perform, including:


  • How to determine and measure your most valuable metrics
  • How to establish a clear ROI for your e-newsletters
  • The pitfalls of sticking with a single-channel approach
  • How to balance ads and editorial
  • How to promote a consistent branding strategy
  • What analytics can help you identify high-value content for your audience
  • The right content delivery strategy for 2014

Register now for Better e-Newsletters: Secrets to Enhancing Metrics, Design, and Delivery and start seeing improvements with your very next issue.


Meet Your Training Team

Gregory Wright, MBA is Director of Content Marketing at the Association of National Advertisers. Greg programs content for various ANA committees, as well as national conferences and members-only conferences. Prior to joining the ANA last year, he was a Member Communications Manager at the American Institute of CPAs. Greg has an MBA in Marketing and a BA in Political Science and Geography.

Joseph M. Caruso is Vice President of Product and Content Marketing at SmartBrief, which provides thought leaders with customized business news and information. Joe oversees the development and management of content and technology-based products. He currently assists SmartBrief's 300 corporate and association partners to develop content strategies that increase influence, audience and build new revenue streams. Joe is a graduate of Georgetown University and received his master's in business administration from the Harvard Business School.


Who Will Benefit

This webinar is of value to everyone involved in publishing e-newsletters for trade associations and nonprofits, including:

  • Editors
  • Content Managers
  • Marketing Directors
  • Marketing Assistants
  • Communications Directors

Register today to take advantage of expert advice on taking your e-newsletters to the next level.

Want more training? Ge the Association Webinar Training Pass: Get 12 months of live and archived webinar access for one low price! Click here for more information.

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

REGISTER NOW

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