April 18, 2014
Associations’ Use of Sub-Brands and Micro Sites: A webinar to help you launch and leverage new assets
02/12/2013 - 2:00pm - 3:30pm

Event Organizer: 
Association TRENDS
Location: 
Webinar, 2-3:30 p.m. EST

From legal exposure to weakening the main brand, you’ll learn how to avoid the risks associated with sub-brands and micro sites. Plus, you’ll learn how to turn these tools into true strategic assets for driving revenues and building value for your entire organization. Staff who will benefit: marketing and branding; operations; IT and web development; executive directors. Training team: Andrea Knotts Bona, marketing VP, ICBA; Dana O. Lynch, partner, Whiteford Taylor Preston; Andrew Roscoe, managing partner, One Orange Feather.

Association TRENDS