Associations’ Use of Sub-Brands and Micro Sites: A webinar to help you launch and leverage new assets

From legal exposure to weakening the main brand, you’ll learn how to avoid the risks associated with sub-brands and micro sites. Plus, you’ll learn how to turn these tools into true strategic assets for driving revenues and building value for your entire organization. Staff who will benefit: marketing and branding; operations; IT and web development; executive directors. Training team: Andrea Knotts Bona, marketing VP, ICBA; Dana O. Lynch, partner, Whiteford Taylor Preston; Andrew Roscoe, managing partner, One Orange Feather.