Boosting Association Ad Revenue: Why your old sales model isn’t working and what you can do about it

This 90-minute audioconference shows you how to boost advertising and sponsorships by combining a new, consultative sales model with new advertising options, vehicles, and trends. Trainers: Pamela Strother, Principal, Sponsorship Specialists, Washington, and Brent Mundt, resources development director, Association of Governing Boards of Universities and Colleges, Washington.