"Key Business Development Tactics to Increase Earnings at Your Firm." Business development guru Mark Cowan arms you with strategies you can use to sharpen your edge, turbo-charge referrals, and keep competitors from stealing your clients. From inside programs to outside resources, real-world case studies will reveal how to combine proven business tactics with the skills that make you a successful advocate to become a rainmaker for your firm. Cowan is CEO and founder of Cowan Strategies. He was previously a SVP of Cassidy & Associates, and partner at Patton Boggs, LLP, where he created the firm's business development program.