How the latest trends are shifting the language of value creation - Association executives can therefore no longer afford to ignore the most crucial developments affecting the tech landscape. Information is flowing endlessly; adoption of smart devices is sky rocking; social interaction is now digitally enhanced, and algorithms are increasingly automated; finally, IT is experiencing a boom in anticipatory computing and cloud technology. All of these trends provide associations with unprecedented opportunities to create value for their stakeholders. Yet who can say with confidence that their tech strategy has reached its full potential? Join the lively discussion led by speaker Jeff De Cagna, FRSA, FASAE, chief strategist and founder, Principled Innovation.