2011 Bronze Award: AAHPM 2011 Progress Report

Annual Report

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Judge’s Comments: This is a good, solid annual report.  The main reason it ranked over some other reports that might have had better paper or snazzier designs is that it received top marks in all of the judging areas and is representative of what every non-profit organization’s report should strive to be, and even can be – regardless of whether it’s an in-house product or designed by a graphics professional.  It gives the appearance of high-quality, without giving the impression of excessive cost.  The layout (including the consistent and pleasing use of the organization’s tree logo) is simple, yet attractive. The report has a professional style, but the bright colors also give it an uplifting tone.  The content is solid, and, like the other two winners, the writing is concise, yet conveys much significant information.  It also contains a QR code that links to an innovative video the association produced to educate the public about hospice and palliative care.  Finally, as with the 1st and 2nd place winners, this report demonstrates a perfect balance between conveying industry information and association operating information.

Entrant Details
American Academy of Hospice and Palliative Medicine in partnership with Association Management Center
AAHPM 2011 Progress Report
Contact: Ms. Katie Macaluso

2011 Gold Award: AAHPM Promotional Messaging Magnet

Promotional Items

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Judge’s Comments: As mentioned by the entrant, the field of hospice and palliative medicine is a relatively new field in the US. This magnet, displayed in offices, does a fantastic job of portraying the benefits of this care to patients and caretakers. It is an easy to digest message and I love the way the font size and color are different when projecting the positive benefits. They took a rather ordinary promotional item and made it special and meaningful.

Entrant Details
American Academy of Hospice and Palliative Medicine in partnership with Association Management Center
AAHPM Promotional Messaging Magnet
Contact: Ms. Katie Macaluso