2011 Gold Award: 2012 IFT Media Kit

Advertising Media Kit

2012 IFT Media Kit

Judge’s Comments: The IFT Media Kit is incredibly well laid out. What I particularly liked about this entry was how easy it is to navigate either while viewing online or printed out. Often times, media kits only work well in one of these formats. For the digital version, I loved the click-through option on the main page; when navigating a 21 page document this made it very easy. It had the most comprehensive editorial calendar which is incredibly helpful for targeting advertising. All of the specs and prices were also laid out making any outstanding questions null.

Entrant Details
Institute of Food Technologists
2012 IFT Media Kit
Contact: Ms. Jennifer London

2011 Gold Award: ASCA School Counselor: LGBTQ Issues

Annual or Quarterly Magazine or Journal

ASCA School Counselor: LGBTQ Issues

Judge’s Comments: This issue excelled in all the criteria—appearance, layout, style, content, appropriateness and effectiveness. The single topic issue highlighted the issues that gay/lesbian students deal with in school on a regular basis. The striking cover design immediately draws you into this issue. The editorial sets a personal tone for this issue that continues through the columns and well written features. The graphics and illustrations for each feature story catch your attention as you read the compelling content. The writing and the content clearly achieve this association’s mission. The association submitted another well written and beautifully designed issue; but the content of this single issue stands out as the gold winner in this category.

Entrant Details
American School Counselor Association
ASCA School Counselor: LGBTQ Issues
Contact: Ms. Kathleen Rakestraw

Credited Vendors & Partners
Bussolati Associates, Graphic Design Firm
Concept Marketing, 16428

Concept Marketing, Printer Company

2011 Gold Award: NICB 2010 Annual Report

Annual Report

NICB 2010 Annual Report

Judge’s Comments: This report achieved higher than top scores across the board in all judging areas, making it the best overall entrant.  It was exceptional in appearance, with nice, clean lines on the cover.  The paper that was used throughout had a very comfortable feel – very smooth and pleasing to hold.  In terms of layout and style, the “evolving” theme was incorporated very well throughout the document, not only with the simple and consistent graphical image of an upward-sloping bar demonstrating the growth of the industry and the association, but throughout the text as well.  The text was well-written: conveying the information essential to a comprehensive and effective annual report, yet concise enough to make the whole document an easy read.  We also liked the way the photos of members engaged in related activities illustrated the topics addressed in each segment of the report.

Entrant Details
National Insurance Crime Bureau
NICB 2010 Annual Report
Contact: Michelle Curtis

Credited Vendors & Partners
The Streetview Group Inc, Communications Firm
Steve Rudner, rudetao@comcast.net

2011 Gold Award: The Long and the Short of It: A Tale About Hair

Book/Manual/Catalog

The Long and the Short of It: A Tale About Hair

Judge’s Comments: Compelling, visually instructional and appropriate. The execution and story telling of this devastating disease is done tastefully and with undertones of hope. Perfect for a young audience facing a frightening experience.

Entrant Details
American Cancer Society
The Long and the Short of It: A Tale About Hair
Contact: Ms. Amy Rovere

2011 Gold Award: The Lockharts’ Story: Rapid Recovery

CD, Video, Podcast or PSA

The Lockharts' Story: Rapid Recovery

Judge’s Comment: The high quality video was very impressive. The production elements came together. The editing and direction were impressive. But what ultimately made this successful was that they came together to tell the story. Through heartbreak and devastation, the video made me want a Trusted Choice agent to ensure that I would be taken care of. The video impressively builds the brand of the Association.

Entrant Details
Independent Insurance Agents & Brokers of America
The Lockharts’ Story: Rapid Recovery
Contact: Ms. Susan Nester

Credited Vendors & Partners
Carden Communications, Film Producer
Bob Carden, bob@cardencom.com

2011 Gold Award: 10 Year Remembrance

Commemoration/Tribute

 

Judge’s Comments: The International Association of Fire Fighters commemorative piece is a stand out. Its use of transparent papers, quotes, and haunting black and white imagery reflects the tragedy of 9/11 and celebrates the souls who perished in this world-changing event. The piece is purposeful and unique, and achieves its goal in that it is an informative, effective, and commemorative keepsake.

Entrant Details
International Association of Fire Fighters
10 Year Remembrance
Contact: Jane Blume

Credited Vendors & Partners
Evans Design, Graphic Designer
Bill Evans, bill@evansdesign.com

2011 Gold Award: 26th Management & Leadership Conference Learning Journal

Convention Program

26th Management & Leadership Conference Learning Journal

Judge’s Comments: I loved how easy this piece was to navigate. There are many thoughtful touches included throughout, like the tabs to guide you through each day’s events that are laminated so they won’t tear easily. Other smart ideas are the pages in the back to keep business cards the user collects throughout the conference, and the well-designed section for taking notes. The conference book is really all you need to carry with you to have a successful conference.

Entrant Details
National Hospice and Palliative Care Organization
26th Management & Leadership Conference Learning Journal
Contact: Mr. Jon Radulovic

2011 Gold Award: Celebrating 20 Years of Advancing Justice (2011 American Courage Awards)

Convention Promotion Package

Celebrating 20 Years of Advancing Justice (2011 American Courage Awards)

Judge’s Comments: This packet exhibits elegance and unusual creativity. The design is inventive, especially the wheel that displays a timeline of accomplishment and impact. The translucent envelope that contains the invitation is another touch that suggests an elevated tone to their event. The layout is clean and attractive, and the color scheme is warm and serene.  The content itself is clear and crisp—no wasted verbiage or needless clutter. All these elements are in keeping with an overall impression of style and dignity—both clearly the goal of AAJC’s conference.

Entrant Details
Asian American Justice Center in partnership with GRAPHEK
Celebrating 20 Years of Advancing Justice (2011 American Courage Awards)
Contact: Ms. Ellen Kim

2011 Gold Award: Appraiser News Online

Daily or Weekly Communication

Appraiser News Online

Judge’s Comments: Appraiser News Online is sent out weekly by The Appraisal Institute. The newsletter utilizes easy-to-scan headlines and story summaries, relevant graphic elements and economic indicator charts to keep readers coming back each week. The well-designed left-hand navigation bar keeps members focused mostly on the articles within an issue. (Note: Some of the weekly content is re-purposed for use in their monthly member communications. That’s just smart recycling.)

Entrant Details
Appraisal Institute
Appraiser News Online
Contact: Stephanie Liverani

2011 Gold Award: “VIP Invitations” – 2011 BIO International Convention VIP Reception Invitations

Direct Marketing Piece/Promotion
"VIP Invitations" - 2011 BIO International Convention VIP Reception Invitations

Judge’s Comments: BIO is the gold standard. Keeping up the tradition of making a reception invitation a bit more glamourous is to be admired.

Entrant Details
Biotechnology Industry Organization (BIO) International in partnership with Fixation Marketing
“VIP Invitations” – 2011 BIO International Convention VIP Reception Invitations
Contact: Ms. Yasmine Kuttab