Advertising Media Kit
Judge’s Comments: The IFT Media Kit is incredibly well laid out. What I particularly liked about this entry was how easy it is to navigate either while viewing online or printed out. Often times, media kits only work well in one of these formats. For the digital version, I loved the click-through option on the main page; when navigating a 21 page document this made it very easy. It had the most comprehensive editorial calendar which is incredibly helpful for targeting advertising. All of the specs and prices were also laid out making any outstanding questions null.
Institute of Food Technologists
2012 IFT Media Kit
Contact: Ms. Jennifer London