Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Advertising Media Kit
Judge’s Comments: The LD+A kit was very well organized – no one could have a problem finding the necessary information looking at this kit. The design and bright colors were a nice addition but perhaps most importantly though, it was not overwhelming – in either design or content. I greatly liked the way they included the Insertion Order and Rate Card.
Entrant Details
Illuminating Engineering Society of North America
2012 LD+A Media Kit
Contact: Mr. Clayton Gordon
Annual or Quarterly Magazine or Journal
Judge’s Comments: The well written statement of purpose captured my attention. This title is written and designed in-house and all the cover models are actual student members. The editorial, columns and features are all focused on “success stories” about the student members involved in training programs for technical, skilled and service occupations. This submitted issue lives up to the mission statement with excellent and focused content and clean and easy to read design elements. This organization has a strong web presence and a digital version to further enhance its commitment to the members. In addition, this magazine has increased circulation and advertising revenue since it was introduced in 2002. This is another sign of success for the organization.
Entrant Details
SkillsUSA
SkillsUSA Champions
Contact: Mr. E. Thomas Hall
Annual Report
Judge’s Comments: Even though the PCA told us up-front that this was more a “state of the industry” report than an annual report in the traditional sense, the incorporation of both aspects was totally seamless throughout the document. While not necessarily the “sexiest” document in terms of paper choice and inspirational layout (see the 1st Place winner), this report received top marks for overall effectiveness, had a very pleasing layout, was exceptionally easy to read – and was informative! There was a lot of information, both about the cement/concrete industry and the Association itself, yet it was interesting even to a lay person and never overwhelming. This report also received extra points for its use of several QR codes throughout, which added to the overall experience.
Entrant Details
Portland Cement Association
State of the Industry 2011
Contact: Mr. Bruce McIntosh
Credited Vendors & Partners
New Reality Media, Communications Firm
Al Perlman, al@newreality.com
Book/Manual/Catalog
Judge’s Comments: Thoughtful design and layout. The clean organization of content makes the piece navigable. The cover and color choices exhibit warmth and felling of touch and human content—clearly a goal of the piece.
Entrant Details
AWHONN
2011 AWHONN Resource Catalog
Contact: Kelly Gardner Headd
CD, Video, Podcast or PSA
Judge’s Comment: The informational video not only gives the history of nurses but also creates a genuine investment in nurses. While watching the video, the viewer feels a sense of loyalty to nurses and an appreciation for what they do. And after investing the viewer in the profession, they make the successful jump to show that the PSNA supports these nurses. Very good video. Compelling story telling.
Entrant Details
Pennsylvania State Nurses Association
The Long White Line
Contact: Ms. Jennifer Neidig
Credited Vendors & Partners
Churchill Strategies, Public Relations Firm
Jeff Coleman, jeff@churchillmedia.org
Commemoration/Tribute
Judge’s Comments: Organized in a compelling, packed to the gills, must-read way, the 10th Anniversary Commemorative is revealing, informative, and can serve as a historical reference for generations to come.
Entrant Details
VFW Magazine
Afghanistan War: 10th Anniversary
Contact: Janie Blankenship
Convention Program
Judge’s Comments: Bright modern colors, contemporary typeface, and a clean design set this program apart. Users are immediately drawn in by the design of the “Dear Colleague” welcome letter page, and the Twitter hashtag info is easy to spot. The overall design is well suited to the target audience.
Entrant Details
Council of Independent Colleges
2011 College Media Conference Program
Contact: Ms. Lilia LaGesse
Credited Vendors & Partners
Progressive Printing, Printer Company
Philip J. Gray, phil@progressiveprinting.org
Convention Promotion Package
Judge’s Comments: This package benefits from two very creative ideas. The first is the theme of raw material to finished product, which is sustained throughout—and is especially effective as a visual device. Related to this is the extremely effective template that ties a variety of businesses and industries together. By creating a design that allows for modular copy and visuals, each mailing appears designed for a specific industry. This allows the organization to maintain quality across the mailings—based on the clean and effective design—while leveraging costs of production. The colors used are also vibrant and appealing. Finally, the goal of these mailings—to get guests registered—is addressed very effectively though a combination of displays and prominent guests.
Entrant Details
Packaging Machinery Manufacturers Institute (PMMI) in partnership with Fixation Marketing
“Packaging. Processing. Powerful.” – PACK EXPO Las Vegas 2011 Attendee Promotional Materials
Contact: Ms. Yasmine Kuttab
Daily or Weekly Communication
Judge’s Comments: CPA Daily Letter from the American Institute of Certified Public Accountants (AICPA) gets the nod for its strong content. Each issue includes: summaries of 10-12 stories in business, finance and accounting; association information; and links to videos, t.v. broadcasts and feature reader polls. The publication, created in partnership with SmartBrief, Inc., includes a “Top Five” stories section based on reader analytics and uses links to back issues, subscriber tools and social media sharing techniques.
Entrant Details
AICPA
CPA Letter Daily
Contact: Gregory Wright
Credited Vendors & Partners
SmartBrief, Communications Firm
Alicia McGrail, amcgrail@smartbrief.com
Direct Marketing Piece/Promotion
Judge’s Comments: PCI tackled a complex subject and explained it effectively for local political leaders and others
Entrant Details
PCI
New York No-Fault Campaign
Contact: Mr. Steven Cline
