2012 Silver Award: NACS Media Planner

Advertising Media Kit

NACS Media Planner

Judge’s Comments: Comment on Silver Winner NACS – This had one of the best overall designs of the entries. It was a crisp, well-organized design. The content was well written and had the right information about the audience advertisers would want to know before deciding to advertise. What, I found really informative was the breakdown of the “top selling categories” in the stores. I could see how for potential advertisers this would help to give them an advantage to determine their advertising. The editorial calendar was well laid out with the right information for booking advertising as well as a good overview of what would be featured in that month’s issue. They also did a good job organizing each of the various advertising opportunities whether it be for the website, the e-newsletter, the trade show or the magazine.

Entrant Details
NACS, The Association for Convenience & Fuel Retailing
NACS Media Planner
Contact: Ms. Erin Pressley

Credited Vendors & Partners
The Pohly Company, Communications Firm
Kevin Miller, kmiller@pohlyco.com

2012 Silver Award: Kappa Delta Pi Record

Annual or Quarterly Magazine or Journal

Kappa Delta Pi Record

Judge’s Comments: Even to a non-education-oriented reader, they’ve made the profession understandable and interesting. I really appreciate the straightforward layout, too – journal–esque in feel, magazine-pleasing to the eye. The essay in the “Page 22″ column was compelling copy, for sure.

Entrant Details
Kappa Delta Pi, International Honor Society in Education
Kappa Delta Pi Record
Contact: Ms. Kathie-Jo Arnoff

Credited Vendors & Partners
Taylor and Francis, Publishing Company
Shrikrishna Singh, Shrikrishna.singh@taylorandfrancis.com

2012 Silver Award: International Dairy Foods Association Progress Report 2012

Annual Report

International Dairy Foods Association Progress Report 2012

Judge’s Comments: This entrant made the “possible winners” pile on the first run through. The graphics on the cover were seamlessly integrated with the internal content. The paper was high quality, yet not extravagant and it had a comfortable feel – very smooth and pleasing to hold. In terms of layout and style, the cover design was simple yet colorfully attractive and carried over very well throughout the document, yet wasn’t just the same design repeated over and over inside. The text was well-written and we liked the way that the action verbs on the cover corresponded to each of the sections of the document, as well as the way each two-page spread provided complete coverage of a different aspect of the association’s operations and achievements without using an overwhelming amount of text. The title indicated that this was a “Progress Report” and the content not only lived up to reporting on the association’s progress in the past year, but created a feeling that this progress was definitely an on-going characteristic, especially with regard to its work on behalf of its members.

Entrant Details
International Dairy Foods Association
International Dairy Foods Association Progress Report 2012
Contact: Mr. Marti Pupillo

Credited Vendors & Partners
CSG Creative, Communications Firm
Megan Hall, mhall@csgcreative.com

2012 Silver Award: ThisWayToCPA Books of Wisdom

Book/Manual/Catalog

ThisWayToCPA Books of Wisdom

Judge’s Comments: You’ve done it! You’ve made me laugh over and over again. Even I might consider changing careers! 

Entrant Details
AICPA
ThisWayToCPA Books of Wisdom
Contact: Ms. Casey Barger

2012 Silver Award: Eyecessorize Taxi TV Spots

CD, Video, Podcast or PSA

Eyecessorize Taxi TV Spots

Judge’s Comments: Wonderful. Engaging. Made me want to wear glasses.

Entrant Details
The Vision Council
Eyecessorize Taxi TV Spots
Contact: Ms. Stephanie Sikorski

Credited Vendors & Partners
The Look Now

2012 Silver Award: Lake Borgne Surge Barrier EEA Award Winner

Commemoration/Tribute

Lake Borgne Surge Barrier EEA Award Winner

Judge’s Comments: An interesting, thought-provoking visual story of a truly brilliant engineering undertaking. 

Entrant Details
American Council of Engineering Companies
Lake Borgne Surge Barrier EEA Award Winner
Contact: Ms. Daisy Nappier

Credited Vendors & Partners
f11 MEDIA LLC, Communications Firm
Wendy Barber, f11media@me.com

2012 Silver Award: CHEST 2012 Program Guide

Convention Program

CHEST 2012 Program Guide

Judge’s Comments: Offered a QR code on the cover connecting to a mobile-ready version of the program. Great storytelling for spotlighting speakers. Easy to read design, typography and layout

Entrant Details
American College of Chest Physicians
CHEST 2012 Program Guide
Contact: Ms. Jennifer Stawarz

2012 Silver Award: NAPA’s 2013 Annual Meeting First Brochure

Convention Promotion Package

NAPA's 2013 Annual Meeting First Brochure

Judge’s Comments: Language and graphics speaks to the C-suite audience it wants to attend, the feel of the conference jumps off the page

Entrant Details
National Asphalt Pavement Association
NAPA’s 2013 Annual Meeting First Brochure
Contact: T. Carter Ross

Credited Vendors & Partners
Rizco Design, Graphic Design Firm
Debra Rizzi, debra@rizcodesign.com

2012 Silver Award: Friday Facts – AIA Florida’s Weekly Communications

Daily or Weekly Communication

Friday Facts - AIA Florida's Weekly Communications

Judge’s Comments: The Florida Association of the American Institute of Architects publishes Friday Facts. The e-newsletter features a clean layout with design and colors appropriate to the industry. Content is balanced between news stories and organization activities. Fun fact: Originally called Friday Fax, the design has morphed to meet the changing delivery platform.

Entrant Details
The Florida Association of the American Institute of Architects
Friday Facts – AIA Florida’s Weekly Communications
Contact: Ms. Vicki Long

2012 Silver Award: MINExpo INTERNATIONAL® 2012 (National Mining Association Tradeshow and Conference)

Direct Marketing Piece/Promotion

MINExpo INTERNATIONAL® 2012 (National Mining Association Tradeshow and Conference)

Judge’s Comments: A classic, well thought-out direct marketing promotion that has all the details: About (every 4 years); Dates/Location clearly stated. Who Should Attend; Good Call to action via web; Some use of mining terms as part of text- not excessive; Great design and use of typefaces

Entrant Details
National Mining Association in partnership with Frost Miller Group
MINExpo INTERNATIONAL® 2012 (National Mining Association Tradeshow and Conference)
Contact: Mr. Kevin Miller