2011 Bronze Award: 2011 ALA Marketing Guide

Advertising Media Kit

2011 ALA Marketing Guide

Judge’s Comment: ALA took a very unique approach to their media kit, focusing on the strategy and benefits of advertising with them. The media kit was laid out in a way that made it seem you have a partner in advertising. Beginning with providing thorough demographics of the individuals advertiser’s will reach and all the way through customizing “your plan” they made it possible to see the whole picture. I could see this approach helping to engage someone who in the past would only think about print advertising to now look at web-based or in-person.

Entrant Details
ALA
2011 ALA Marketing Guide
Contact: Mr. Steve Carasso

Credited Vendors & Partners
StraightNorth, Graphic Design Firm
Jeff Wojciechowski, jwojciechowski@straightnorth.com

Kelmscott Communications, Printer Company
Gary Krattenmaker, gkratt@kelmscottcommunications.com

2011 Bronze Award: The Face of Today’s Audience: A Special Edition of The Voice (quarterly magazine)

Annual or Quarterly Magazine or Journal

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Judge’s Comments:This organization devoted the entire issue to the subject of exploring today’s audience from various perspectives.  They invited a music journalist as guest editor to help them shape the content for this very successful and engaging issue.  The editorial sets the tone to find out about their audience, what they want and how they are changing.  The well written feature stories do an excellent job of exploring these issues and challenges.  There is a compelling design element for the opening spread of each feature story that leads you into the content.  The graphics for each feature complement each story as well. The single focus nature of this issue paid off through multiple requests for copies and PDF version that is available to members for distribution.  This issue was extremely successful in addressing an important challenge to its members

Entrant Details
Chorus America
The Face of Today’s Audience: A Special Edition of The Voice (quarterly magazine)
Contact: Robin L Perry

Credited Vendors & Partners
Guest Editor
Matthew Sigman, matthewsigman@aol.com

2011 Bronze Award: AAHPM 2011 Progress Report

Annual Report

AAHPM 2011 Progress Report

Judge’s Comments: This is a good, solid annual report.  The main reason it ranked over some other reports that might have had better paper or snazzier designs is that it received top marks in all of the judging areas and is representative of what every non-profit organization’s report should strive to be, and even can be – regardless of whether it’s an in-house product or designed by a graphics professional.  It gives the appearance of high-quality, without giving the impression of excessive cost.  The layout (including the consistent and pleasing use of the organization’s tree logo) is simple, yet attractive. The report has a professional style, but the bright colors also give it an uplifting tone.  The content is solid, and, like the other two winners, the writing is concise, yet conveys much significant information.  It also contains a QR code that links to an innovative video the association produced to educate the public about hospice and palliative care.  Finally, as with the 1st and 2nd place winners, this report demonstrates a perfect balance between conveying industry information and association operating information.

Entrant Details
American Academy of Hospice and Palliative Medicine in partnership with Association Management Center
AAHPM 2011 Progress Report
Contact: Ms. Katie Macaluso

2011 Bronze Award: Designing Style – Interactive PDF

Book/Manual/Catalog

Designing Style - Interactive PDF

Judge’s Comments: This piece accomplishes what it set out to do: offer a selling/buying tool in a clever an interactive way.

Entrant Details
Vinyl Siding Institute, Inc.
Designing Style – Interactive PDF
Contact: Mr. Adam Strizzi

Credited Vendors & Partners
R/P Mktg Public Relations, Public Relations Firm
Adam Strizzi, astrizzi@r-p.com

2011 Bronze Award: Understanding Solar Reflection & Heat Distortion

CD, Video, Podcast or PSA

Understanding Solar Reflection & Heat Distortion

Judge’s Comment: By using a simple white board the video engages and educates on a relatively low budget. The subject matter is very dry and it’s difficult to engage people who are not experts in the field. But through the use of the whiteboard, the subject matter becomes not only manageable but entertaining. The creativity of the video is the most impressive part about it. Other associations should take note, it doesn’t take a massively produced video to tell the story and communicate your message.

Entrant Details
Vinyl Siding Institute, Inc.
Understanding Solar Reflection & Heat Distortion
Contact: Mr. Adam Strizzi

Credited Vendors & Partners
CounterPoint Strategies, Communications Firm
Hillary Thrasher, hillary@counterpointstrategies.com

2011 Bronze Award: 2011 ACMG Foundation Lifetime Achievement Award: Dr. Charles J. Epstein Tribute

Commemoration/Tribute

2011 ACMG Foundation Lifetime Achievement Award: Dr. Charles J. Epstein Tribute

Judge’s Comments: The rich and compelling life of Dr. Epstein is truly captured in this well-formatted, perfect-length video commemorating his contributions and his outstanding character, and acts of kindness and philanthropy. Clear graphics, moving images, effective voiceover, and art direction make this piece a winner in every way.

Entrant Details
American College of Medical Genetics Foundation
2011 ACMG Foundation Lifetime Achievement Award: Dr. Charles J. Epstein Tribute
Contact: Ms. Melissa Forburger

Credited Vendors & Partners
DMB Pictures, Film Producer
Debbie Brodsky,  debbie@dmbpictures.com

2011 Bronze Award: AAP Onsite Program

Convention Program

AAP Onsite Program

Judge’s Comments: The AAP used smart design to present an abundance of information about its conference. Graphic icons use both color and shape to quickly guide users to sessions of interest. The headshots throughout the front of the book are a nice touch. Photos throughout the rest of the book are well-chosen. The type and column selections make readers want to give each page a thorough read.

Entrant Details
American Academy of Pediatrics in partnership with LTD Creative
AAP Onsite Program
Contact: Ms. Louanne Welgoss

2011 Bronze Award: Aha! Moments

Convention Promotion Package

Aha! Moments

Judge’s Comments: This packet is impressive from several standpoints.  Most notably, the organization did a very good job of using multiple platforms for their messaging. Along with brochures, cards, and print ads, the packet includes a range of online marketing, such as website banner ads, Facebook promotion and even a Denver-themed iTunes list.  The color scheme is strong, the layout is clean and the copy is straightforward and effective. In addition, the theme—Aha! Moments—is provocative, suggesting that participants will have eye-opening experiences that will benefit their work.

Entrant Details
AWHONN
Aha! Moments
Contact:Kelly Gardner Headd

Credited Vendors & Partners
Stray Cats Design, Graphic Design Firm
Barbara Hoy, straycatsdesign@mac.com

2011 Bronze Award: New Jersey School Board Association On-Line School Board Notes

Daily or Weekly Communication

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Judge’s Comments: The New Jersey School Boards Association’s School Board Notes combines text with embedded video and links to Internet radio shows. There’s a quick-scan headline/summary section with links to full stories, a right-hand interactive calendar, and tabs to allow members to jump to the association’s home page and archives. To encourage reader return involvement, there’s a monthly poll, with results featured in the next issue. Clean design, readability, and good use of color photos make this weekly a winner.

Entrant Details
New Jersey School Boards Association
New Jersey School Board Association On-Line School Board Notes
Contact: Ann Marie Smith

2011 Bronze Award: Find Your Dream Job Promotion

Direct Marketing Piece/Promotion

Find Your Dream Job Promotion

Judge’s Comments: An imagitative series this year, as in previous years.  Speaks well to their target audience.

Entrant Details
AWHONN in partnership with LTD Creative
Find Your Dream Job Promotion
Contact: Ms. Louanne Welgoss