Informational / Promotional Piece
Judge’s Comments: It is not often one sees a brochure in both English and Arabic. This plush introduction to Children’s Hospital in Washington is a way to show families in two cultures – the USA and the Arab world the quality of their medicine. This promotion is linked with the branch office in Abu Dhabi, UAE, that does preliminary work for patients in the Arabic speaking world. Both brochures use the same pictures and appear to reach their goal: quality medical care for your child in an environment that you will feel comfortable in as well. The brochure is much more expensive than usual – and not just because of the second language but the prospects are high income, highly successful families that expect this sort of information. This brochure does that mission well.
Children’s National Medical Center/Levine & Associates
Children’s National Medical Center Hospital Brochure
Credited Vendors & Partners
Levine & Associates, Inc., Graphic Design Firm
Lee Jenkins, Managing Director
Washington, District of Columbia