Informational / Promotional Piece — Association TRENDS All-Media Winners Gallery

2010 Bronze Award: Children’s National Medical Center Hospital Brochure

January 12, 2011 By admin Leave a Comment

Informational / Promotional Piece

Judge’s Comments: It is not often one sees a brochure in both English and Arabic. This plush introduction to Children’s Hospital in Washington is a way to show families in two cultures – the USA and the Arab world the quality of their medicine. This promotion is linked with the branch office in Abu Dhabi, UAE, that does preliminary work for patients in the Arabic speaking world. Both brochures use the same pictures and appear to reach their goal: quality medical care for your child in an environment that you will feel comfortable in as well. The brochure is much more expensive than usual – and not just because of the second language but the prospects are high income, highly successful families that expect this sort of information. This brochure does that mission well.

Entrant Details
Children’s National Medical Center/Levine & Associates
Children’s National Medical Center Hospital Brochure
Marco Javier

Credited Vendors & Partners
Levine & Associates, Inc., Graphic Design Firm
Lee Jenkins, Managing Director
Washington, District of Columbia
lee@levinedc.com
202-842-3660 x110

Filed Under: 2010, 2010 Bronze, Association, Award, Bronze, Category, Children’s National Medical Center/Levine & Associates, Informational / Promotional Piece, Year

2010 Silver Award: Grain Brains Unite

January 12, 2011 By admin Leave a Comment

Informational / Promotional Piece

Judge’s Comments: This brochure tells the association story and the benefits in a quick and easily understandable read. The writing is good, the layout is good and die-cut head makes the mailer stand out. To a prospect group that must have heard from this association often, the AACC promotion manages to break through and get the reader to reconsider joining and using the information available.

Entrant Details
AACC International
Grain Brains Unite
Agnes Walker

Filed Under: 2010, 2010 Silver, AACC International, Association, Award, Category, Informational / Promotional Piece, Silver, Year

2010 Gold Award: Take Us for a Spin

January 12, 2011 By admin Leave a Comment

Informational / Promotional Piece

Judge’s Comments: This is a good approach to a “free trial” membership. The outlook is light and colorful, the approach plainly spells out the Association membership benefits, conferences and other materials available when you join. Instead of the typical “our industry is under fire” political message or “times are bad but we are there for you,” this promotion hits the right note to get more members.

Entrant Details
California Optometric Association
Take Us for a Spin
Rita Chen Fujisawa

Credited Vendors & Partners
WaxBox, Graphic Design Firm
Michael McClinton
Elk Grove, California
thewaxbox@gmail.com
9167520383

Holt Print Services, Printer
Jim Holt
Sacramento, California
jim@holtprint.com
9164414235