2010 Bronze Award: Children’s National Medical Center Hospital Brochure

Informational / Promotional Piece

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Judge’s Comments: It is not often one sees a brochure in both English and Arabic. This plush introduction to Children’s Hospital in Washington is a way to show families in two cultures – the USA and the Arab world the quality of their medicine. This promotion is linked with the branch office in Abu Dhabi, UAE, that does preliminary work for patients in the Arabic speaking world.  Both brochures use the same pictures and appear to reach their goal:  quality medical care for your child in an environment that you will feel comfortable in as well.  The brochure is much more expensive than usual – and not just because of the second language but the prospects are high income, highly successful families that expect this sort of information. This brochure does that mission well.

Entrant Details
Children’s National Medical Center/Levine & Associates
Children’s National Medical Center Hospital Brochure
Marco Javier

Credited Vendors & Partners
Levine & Associates, Inc., Graphic Design Firm
Lee Jenkins, Managing Director
Washington, District of Columbia
lee@levinedc.com
202-842-3660 x110

2010 Silver Award: Grain Brains Unite

Informational / Promotional Piece

Grain Brains Unite

Judge’s Comments: This brochure tells the association story and the benefits in a quick and easily understandable read. The writing is good, the layout is good and die-cut head makes the mailer stand out. To a prospect group that must have heard from this association often, the AACC promotion manages to break through and get the reader to reconsider joining and using the information available.

Entrant Details
AACC International
Grain Brains Unite
Agnes Walker

2010 Gold Award: Take Us for a Spin

Informational / Promotional Piece

Take Us for a Spin

Judge’s Comments: This is a good approach to a “free trial” membership. The outlook is light and colorful, the approach plainly spells out the Association membership benefits, conferences and other materials available when you join. Instead of the typical “our industry is under fire” political message or “times are bad but we are there for you,” this promotion hits the right note to get more members.

Entrant Details
California Optometric Association
Take Us for a Spin
Rita Chen Fujisawa

Credited Vendors & Partners
WaxBox, Graphic Design Firm
Michael McClinton
Elk Grove, California
thewaxbox@gmail.com
9167520383

Holt Print Services, Printer
Jim Holt
Sacramento, California
jim@holtprint.com
9164414235

2008 Gold Award: ELECTRI International

TALENT INITIATIVE

Association: ELECTRI International

Category: 09.1 Informational / Promotional Piece

Publication: Talent Initiative

Primary Contact: Russell Alessi – President

Award: Gold

Year: 2008

2008 Silver Award: National Restaurant Association

NRA 2007 Holiday Card

Association: National Restaurant Association

Category: 09.1 Informational / Promotional Piece

Publication: NRA 2007 Holiday Card

Primary Contact: Susan Raynor – Art Director

Printer: Graphic Resources

Award: Silver

Year: 2008

2008 Bronze Award: Society for Neuroscience

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Association: Society for Neuroscience

Category: 09.1 Informational / Promotional Piece

Publication: Neuroscience Core Concepts Brochure

Primary Contact: Nicole Abushaikha – Senior Graphic Designer

Designer: Society for Neuroscience Nicole Abushaikha

Award: Bronze

Year: 2008

2008 Bronze Award: ASAE & The Center for Association Leadership

Membership "Magalog" 2

Association: ASAE & The Center for Association Leadership

Category: 09.1 Informational / Promotional Piece

Publication: Membership “Magalog” 2

Primary Contact: Penny Purcell – Production Manager

Printer: Lake Litho

Award: Bronze

Year: 2008

2008 Silver Award: Direct Selling Education Foundation

DSEF

Association: Direct Selling Education Foundation

Category: 09.1 Informational / Promotional Piece

Publication: DSEF

Primary Contact: JOAN CASSEDY – Executive Director

Award: Silver

Year: 2008

Direct Selling Education Foundation

2004 Silver Award: American Society of Home Inspectors

Association: American Society of Home Inspectors

Category: 08. Informational/Promotional Piece

Publication: The ASHI Experience Toolkit

Primary Contact: Anthony Snyder – Director Of Membership & Marketing

Award: Silver

Year: 2004

2004 Gold Award: Automotive Aftermarket Industry Association

Association: Automotive Aftermarket Industry Association

Category: 08. Informational/Promotional Piece

Publication: AAIA 1 Book

Primary Contact: Jennifer Ortiz – Publications Manager

Award: Gold

Year: 2004