Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Most Improved Magazine or Journal
Judge’s Comments: A cover-to-cover overhaul with new content sections, page layouts, and a new name represents huge improvements over last year. Contemporary graphics gave order and flow to the technical content enclosed. Table of Contents much more impactful.
Entrant Details
IMARK Group
IMARK Now
Credited Vendors & Partners
Creative Marketing Alliance
Erin Higgins
ehiggins@cmasolutions.com
Prism, Printer
Tom Krisak
tkrisak@prismcolorcorp.com
(856) 234-7515
Most Improved Magazine or Journal
Judge’s Comments: Smart is sexy. This improved magazine sure shouts that throughout its colorful pages. Clever font and graphic usage brought old school image into new school feel. Now it is a magazine for smarty-pants, able to inform and entertain a diverse audience of interesting people.
Entrant Details
American Mensa
Mensa Bulletin
Roger Brooks
Most Improved Magazine or Journal
Judge’s Comments: This magazine is now a contemporary looking professional publication serving a very specific highly engaged nursing category. Color, content, and design each used to upgrade the publication to serve its respective audience.
Entrant Details
Association of Pediatric Hemotology/Oncology Nurses in partnership with Association Management Center
APHON
Gail Pannozzo
Credited Vendors & Partners
Association Management Center, Management Firm
Gail Pannozzo
gpannozzo@connect2amc.com
8473754860
Monthly Professional Society Magazine – Organization budget greater than $1-million
Judge’s Comments: I think the “Briefings” section is especially strong: nicely designed and the information seems appropriate for the audience. Attractive.
Entrant Details
American Society for Engineering Education
Prism Magazine, April 2010
Contact: Robert Black
Monthly Professional Society Magazine – Organization budget greater than $1-million
Judge’s Comments: A magazine that is consistently good at serving its readers well. The content is strong, and there is a lot of it…and none feels like filler, so good for them! It hasn’t changed in a few years, so maybe AN is due a facelift. It is still a very attractive publication, especially since it has the added challenge of being on lighter grade paper. No publication in this category compares to AN’s advertising. Appropriate, attractive, and a lot of it, including glue-in booklets – very nice!
Entrant Details
ASAE
Associations Now, May 2010
Contact: Lisa Junker
Credited Vendors & Partners
Royle, Printer
Steve Szoczei
sszoczei@royle.com
301-392-3158
Category: 02.1 Monthly Professional Society Magazine – Organization budget greater than $1-million
Monthly Professional Society Magazine – Organization budget greater than $1-million
Judge’s Comments: Nicely designed, and not overdesigned as many mags are these days. Also the design is not disjointed, having a consistency from one article to the next without it being boring or cookie cutter-looking. I also like that they went out of the box with the editorial copy – a lesson learned for lighting designers from the antics of LeBron James and that Jet Blue flight attendant: while a stretch, they made it work. Photography is beautiful, the ads are are beautiful, the copy is completely on target. Well done, LD+A!
Entrant Details
Illuminating Engineering Society of North America
Lighting Design + Application, October 2010
Contact: Paul Tarricone
Credited Vendors & Partners
St. Croix Press, Printer
Chuck Easterday, Account Executive
New Richmond, Wisconsin
sales@stcroixpress.com
800-826-6622
Monthly Trade Assn Magazine – Organization budget up to $1-million
Judge’s Comments: The cover is extremely intriguing. There seems to be a consistent theme which amplifies the simplicity of this publication. Ads are relevant and well integrated, and the members directory and marketplace features are excellent resources for this association’s membership.
Entrant Details
Minnesota Precision Manufacturing Association
Precision Manufacturing
Contact: Amy Slettum
Credited Vendors & Partners
Documation, Printer
Cathy Rosolack, Account Representative
Eau Claire, Minnesota
cathy@documation.com
715-552-5737
Saint Paul Port Authority
Brenda Kyle, Publications Committee Chair
St.Paul, Minnesota
blk@sppa.com
651-224-5686
IntrinXec Management Inc., Management Firm
Jaime Nolan, President/CEO
St. Louis Park, Minnesota
jnolan@intrinxec.com
952-564-3041
Monthly Trade Assn Magazine – Organization budget greater than $1-million
Judge’s Comments: I really enjoyed layout subtleties, including text justification. Where there were not original photographs available/desirable, the caricatures and other original images were fantastic substitutions. Varied backdrops with complimentary fonts. Good use of graphs/charts to compliment content.
Entrant Details
International Parking Institute
The Parking Professional, March 2010
Contact: Henry Wallmeyer
Credited Vendors & Partners
Instinct Design, Graphic Design Firm
Jennifer Schneider, President
Fairfax, Virginia
jennifer@instinctd.com
(703) 323-5781 x102
Monthly Trade Assn Magazine – Organization budget greater than $1-million
Judge’s Comments: The quality of the publication was great. Though there are not a lot of original photographs included, the backdrops and other layout strategies were fantastic (true of all of the L.E. publications). There were very few ads; almost 100% strong content. The articles were lengthy and informative, and the colors and layout were subtle, and did not distract from the content, but were complimentary.
Entrant Details
The American Council on the Teaching of Foreign Languages (ACTFL)
The Language Educator, October 2010
Contact: Bret Lovejoy
Credited Vendors & Partners
Print Management, Inc., Publisher
Sandy Cutshall, Editor
sandy@printmanagementinc.com
703-727-2027
Goulah Design Group, Inc., Graphic Design Firm
Pauline Goulah, Creative Director
pauline@goulahdesigngroup.com
716-332-1900
| The quality of the publication was great. Though there are not a lot of original photographs included, the backdrops and other layout strategies were fantastic (true of all of the L.E. publications). There were very few ads; almost 100% strong content. The articles were lengthy and informative, and the colors and layout were subtle, and did not distract from the content, but were complimentary. |
Monthly Trade Assn Magazine – Organization budget greater than $1-million
Judge’s Comments: The quality of images in this publication is amazing. The content is varied and all relevant to the audience, and while the stories are not lengthy, there is enough information conveyed in each to inform the audience without losing them. I also like the call to action, including the pre-written letters to representatives.
Entrant’s Notes
1. The magazine is carried by its two strongest features, “Green is Green” and “Decorated in Shame,” both of which highlight a major member (and military) concern and incorporate a striking and appropriate design with quality images.
2. Online extras helped make this issue pop. “Decorated in Shame” featured a hand-drawn mugshot gallery, which when viewed online, included pop-up information about the various phony veterans’ crimes. As an item in MOAA’s NEX e-mail newsletter, the military-specific tax feature “Before You File” got a second life with a high click-through rate.
3. This issue also included prewritten “call to action” letters that members could sign, stamp, and mail to the chairs of the Committee on Armed Services. Generally 40,000 to 60,000 letters are sent to legislators as the result of a “call to action” letter being printed in the magazine.
Entrant Details
Military Officer’s Association of America
Military Officer Magazine, February 2010
Contact: Warren Lacy
Credited Vendors & Partners
R R Donnelley, Printer
Kelly Fultz, Account Manager
kellysfultz@rrd.com
(540) 465-6549
