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2012 Gold Award: TESOL Connections

January 12, 2013 By admin

Monthly Newsletter or Communication

TESOL Connections
Judge’s Comments: TESOL (Teachers of English to Speakers of Other Languages) International Association’s TESOL Connections e-newsletter uses a smart layout, clear, easy-to-understand language and interactivity elements. The design appears almost 3-D in the masthead, and while there are multiple voices in the newsletter, there’s terrific consistency in writing style. Each article contains information to download or items to click, drawing reader interest. Social media elements are present but don’t overwhelm. There’s also a mobile version.

Entrant Details
TESOL International Association
TESOL Connections
Contact: Mr. Barry Pilson

Filed Under: 2012, 2012 Gold, Monthly Newsletter or Communication, TESOL Connections, TESOL International Association

2012 Silver Award: Checkpoint July/August 2012 Issue

January 12, 2013 By admin

Monthly Newsletter or Communication

Checkpoint July/August 2012 Issue

Judge’s Comments: Veterans of Foreign Wars’ (VFW) Checkpoint was last year’s bronze winner for its down-to-earth simplicity. This year, a graphic revamp moves the VFW print-only publication up a notch. The publication added color and an updated layout, but still retains clear focus on who its members are and what kind of content they value. There’s effective integration of graphics/photos and copy, and smart use of cut lines.

Entrant Details
VFW Magazine
Checkpoint July/August 2012 Issue
Contact: Ms. Janie Blankenship

Filed Under: 2012, 2012 Silver, Checkpoint July/August 2012 Issue, Monthly Newsletter or Communication, VFW Magazine

2012 Bronze Award: AWSP’s Principal Matters e-Newsletter

January 12, 2013 By admin

Monthly Newsletter or Communication

AWSP's Principal Matters e-Newsletter

Judge’s Comments: Clean graphics and appropriate tone are the hallmarks of  the Association of Washington School Principal’s (AWSP) Principal Matters e-newsletter. There’s a smart table of contents to draw readers in, and the stories are brief, well-written, and include links to resources.

Entrant Details
Association of Washington School Principals
AWSP’s Principal Matters e-Newsletter
Contact: Ms. Linda Farmer

Filed Under: 2012, 2012 Bronze, Association of Washington School Principals, AWSP's Principal Matters e-Newsletter, Monthly Newsletter or Communication

2011 Gold Award: Residential Update

January 20, 2012 By admin

Monthly Newsletter or Communication

Residential Update

Judge’s Comments: The Appraisal Institute’s Residential Update combines industry best practices into a stellar e-newsletter. The design is crisp, with judicious use of colorful graphics. The content is concise, shows an insider source’s knowledge of the target audience without resorting to jargon, and uses smart summaries to draw readers into stories of interest. The navigation is user-friendly, offering a table of contents that’s divided by topical categories and a one-click option for those who prefer a print-friendly version instead. Website visitors can read the issue sequentially or select individual stories. Each issue also contains economic indicator charts that are sure to draw high repeat open rates.

Entrant Details
Appraisal Institute
Residential Update
Contact: Stephanie Liverani

Filed Under: 2011, 2011 Gold, Appraisal Institute, Monthly Newsletter or Communication, Residential Update

2011 Bronze Award: Checkpoint, July/August 2011

January 20, 2012 By admin

Monthly Newsletter or Communication

Checkpoint, July/August 2011

Judge’s Comments: Glossy paper isn’t always important if your target audience is more down-to-earth. That’s why the matte finish and deceptively simple layout of the Veterans of Foreign Wars’ Checkpoint work effectively with action-oriented headlines and articles. The over-sized self-mailers also offer a mix of content that highlights VFW programs, offers case studies, and acknowledges volunteers.

Entrant Details
VFW Magazine
Checkpoint, July/August 2011
Contact: Janie Blankenship

Filed Under: 2011, 2011 Bronze, Checkpoint / July / August 2011, Monthly Newsletter or Communication, VFW Magazine