Press Information Kit — Association TRENDS All-Media Winners Gallery

2010 Bronze Award: Flower Factor Press Kit

January 12, 2011 By admin Leave a Comment

Press Information Kit

Judge’s Comments: The website was well organized and easy to search for information. I could see it being a good resource for professionals, armatures and those just curious. I think they used a good mix of video, blog posts, standing information and new content to keep the site relevant and exciting.

Entrant Details
Society of American Florists/Ogilvy Public Relations
Flower Factor Press Kit
Danielle Mackey

Credited Vendors & Partners
Ogilvy Washington, Public Relations Firm
Danielle Mackey, SVP
Washington, District of Columbia
danielle.mackey@ogilvypr.com
202-729-4133

Filed Under: 2010, 2010 Bronze, Association, Award, Bronze, Category, Press Information Kit, Society of American Florists/Ogilvy Public Relations, Year

2010 Silver Award: The AAO Promotes Sports Safety and the Importance of Mouth Guard Use for all Athletes

January 12, 2011 By admin Leave a Comment

Press Information Kit

Judge’s Comments: A really interesting topic that wasn’t something I had ever really thought of as being a major concern. One thing I really liked about this entry was the clean, simple layout. For a lot of parents a more cluttered layout could have been overwhelming. They seem to have just the right amount of information and key facts on their main site. A great strength is including the supplementals – blog, Twitter and Facebook – as fairly separate entities. They also did a good job using a celebrity spokesperson, it didn’t seem forced or as though they were reaching to include him in all aspects.

Entrant Details
American Association of Orthodontists
The AAO Promotes Sports Safety and the Importance of Mouth Guard Use for all Athletes
Pamela Paladin

Credited Vendors & Partners
Weber Shandwick Worldwide, Web Designer
Susanne Reimer, Vice President
St. Louis, Missouri
sreimer@webershandwick.com
314-552-6754

Filed Under: 2010, 2010 Silver, American Association of Orthodontists, Association, Award, Category, Press Information Kit, Silver, Year

2010 Gold Award: 2010-2012 Pocket Media Guide for Journalists

January 12, 2011 By admin Leave a Comment

Press Information Kit

Judge’s Comments: Great layout, with interesting and easy to digest information. Hot Topics feature is helpful for searching for new trends, the blog keeps the site up-to-date and it is a relevant topic for most Americans. The supplemental pocket guide is a terrific resource and helpful for those who are a bit more “old school” and is well organized for a quick look up of information. Overall, a great job.

Entrant Comments

Pocket Media Guide of 350+ experts debuted and distributed to over 700 journalists from major media outlets.
Redesigned the Pocket Media Guide in a smaller size and reformatted to be more journalist-friendly.
Received feedback from a journalist saying, “I am just kicking myself for not reaching out to you more often. This book is so great!!!!”

Entrant Details
International Food Information Council Foundation
2010-2012 Pocket Media Guide for Journalists
Jania Matthews

Credited Vendors & Partners
Mosaic, Printer
Tim Keagy, Vice President
Cheverly, Maryland
TKEAGY@mosaicprint.com
301-955-1370

Boomerang Studios, Inc, Graphic Design Firm
Diane Gray, Owner
Pasadena, Maryland
boomerangz@aol.com
410-439-0772