Public Service Announcement

Judge’s Comments: The PSA works to remind people of the dangers of texting while driving. The visual image of broken glass and blood are shocking, but a vivid reminder of what is at stake while driving. The phrase “OMG,” meaning “Oh my God,” also holds significance as a common phrase in texting to express surprise or shock, and a car accident would certainly evoke that reaction.

Entrant Notes

• More than 500,000 crashes each year are attributed to texting and driving, and more than 1.3 million accidents result from distracted driving.
• Orthopaedic surgeons are the specialists who put bones and limbs back together after road accidents and trauma — they would rather help all drivers decide to drive each time they get in the car and to keep bones and limbs healthy.
• This ad is the first step in educating the public in what has become a commonplace practice among drivers. Spread the word, save a friend. For more information, visit ota.org/donttext or aaos.org/donttext.

Entrant Details
American Academy of Orthopaedic Surgeons
Texting While Driving is a Distraction – Don’t Do It!
Sandra Gordon, Public Relations Director

Credited Vendors & Partners
Orthopaedic Trauma Association
Craig Roberts
ota@aaos.org

847-698-1631