2010 Bronze Award: Special Times

Public Service Announcement

Special Times

Judge’s Comments: Through celebrity endorsement, the association targets parents of young children, explaining the importance of orthodontists.

Entrant Details
American Association of Orthodontists
Special Times
Pamela Paladin

Credited Vendors & Partners
Lanakila Productions, Film Producer
Kalei Beamon, President
Chicago, Illinois
kalei@lanakilaproductions.com
(773) 636-4334

2010 Silver Award: Bubble Wrap Video – AAO Moms For Mouth Guards Campaign

Public Service Announcement

Bubble Wrap Video - AAO Moms For Mouth Guards Campaign

Judge’s Comments: Bubble Wrap Video promotes “Moms for Mouth Guards” and through humor explains the purpose and importance of wearing mouth guards.

Entrant Details
American Association of Orthodontists
Bubble Wrap Video – AAO Moms For Mouth Guards Campaign
Pamela Paladin

Credited Vendors & Partners
Weber Shandwick Worldwide, Public Relations Firm
Susanne Reimer, Vice President
St. Louis, Missouri
sreimer@webershandwick.com
314-552-6754

Weber Shandwick Worldwide, Public Relations Firm
Susanne Reimer, Vice President
St. Louis, Missouri
sreimer@webershandwick.com
314-552-6754

2010 Gold Award: Texting While Driving is a Distraction – Don’t Do It!

Public Service Announcement

Texting While Driving is a Distraction – Don’t Do It!

Judge’s Comments: The PSA works to remind people of the dangers of texting while driving. The visual image of broken glass and blood are shocking, but a vivid reminder of what is at stake while driving. The phrase “OMG,” meaning “Oh my God,” also holds significance as a common phrase in texting to express surprise or shock, and a car accident would certainly evoke that reaction.

Entrant Notes

  • More than 500,000 crashes each year are attributed to texting and driving, and more than 1.3 million accidents result from distracted driving.
  • Orthopaedic surgeons are the specialists who put bones and limbs back together after road accidents and trauma — they would rather help all drivers decide to drive each time they get in the car and to keep bones and limbs healthy.
  • This ad is the first step in educating the public in what has become a commonplace practice among drivers. Spread the word, save a friend. For more information, visit ota.org/donttext or aaos.org/donttext.

Entrant Details
American Academy of Orthopaedic Surgeons
Texting While Driving is a Distraction – Don’t Do It!
Sandra Gordon, Public Relations Director

Credited Vendors & Partners
Orthopaedic Trauma Association
Craig Roberts
ota@aaos.org

847-698-1631

2008 Silver Award: Alliance to Save Energy

The Drive Smarter Challenge

Association: Alliance to Save Energy

Category: 11.1 Public Service Announcement

Publication: The Drive Smarter Challenge

Primary Contact: Rozanne  Weissman – Senior Director of Consumer Campaigns

Award: Silver

Year: 2008

2008 Bronze Award: American Association of Orthodontists

Who Am I?

Association: American Association of Orthodontists

Category: 11.1 Public Service Announcement

Publication: Who Am I?

Primary Contact: Pamela Paladin – Marketing and Member/Consumer Relations Manager

Award: Bronze

Year: 2008

2008 Gold Award: Associated Builders and Contractors

Card Check

Association: Associated Builders and Contractors

Category: 11.1 Public Service Announcement

Publication: Card Check

Primary Contact: Gerry Fritz – Director of Communications

Award: Gold

Year: 2008

2004 Bronze Award: Gianfagna Marketing

Vendor: Gianfagna Marketing

Association:

Category: 11.Public Service Announcement (Print)

Publication: MIA Architectural Record Ad

Primary Contact: Jean Gianfagna – President

Award: Bronze

Year: 2004

2006 Gold Award: American Association of Orthodontists

"The Quick Fix"

Association: American Association of Orthodontists

Category: 11.2.Public Service Announcement (Television/Radio)

Publication: “The Quick Fix”

Primary Contact: Pamela Paladin – Marketing and Member/Consumer Relations Manager

Award: Gold

Year: 2006

2007 Silver Award: American Orthotic & Prosthetic Association

Association: American Orthotic & Prosthetic Association

Category: 11.1 Public Service Announcement

Publication: Media

Primary Contact: Manisha Bhaskar – Director of Marketing & Publications

Award: Silver

Year: 2007

2007 Bronze Award: American Association of Orthodontists

Unmask Your Smile - TV PSA

Association: American Association of Orthodontists

Category: 11.1 Public Service Announcement

Publication: Unmask Your Smile – TV PSA

Primary Contact: Pamela Paladin – Marketing and Member/Consumer Relations Manager

Award: Bronze

Year: 2007