Association TRENDS All-Media Winners Gallery
Highlighting Excellence in Association Communications
Social Media – Integrated, external campaign
Judge’s Comments: The Consumer Electronics Association has utilized the major social networks effectively. They even have dedicated twitter accounts for various chapters. The CEA also maintains an impressive blogs, containing relevant content and clearly directing people to more social media use.
Entrant Details
Consumer Electronics Association
2011 International CES
Contact: Allison Fried
Social Media – Integrated, external campaign
Judge’s Comments: The Juvenile Products Manufacturers Association used an impressive range of social and new media tactics. Their extensive presence on Twitter, Facebook, YouTube and various blogs has enabled them to run a dynamic and productive social media program. The association has set goal and tactics, all measurable and relevant to the success of the association.
Entrant Details
JPMA/Association Headquarters
The Juvenile Products Manufacturers Association Twitter Feed, Facebook Page, YouTube, JPMA Parenting Blog & JPMA LinkedIn Group
Contact: Linda Woody
Credited Vendors & Partners
Lubetkin Communications LLC, Communications Firm
Steve Lubetkin
Cherry Hill, New Jersey
Steve@professionalpodcasts.com
856 751 5491
Association Headquarters Inc, Management Firm
Linda Woody, Communications Manager
Mount Laurel, New Jersey
lwoody@ahint.com
856-642-4420
Social Media – Integrated, external campaign
Judge’s Comments: One of the keys to a fully integrated social media program is having a clear plan, with set objectives. SWE (through the David James Group) recently completed an overhaul of their social media programs and were able to leverage their social media use, not only to increase their presence online but to engage mainstream media sources.
Entrant Details
Society of Women Engineers/David James Group
SWE Social Media Program
Contact: Ron Zywicki
Credited Vendors & Partners
David James Group
Rebecca Kruse
Oakbrook Terrace, Illinois
dlaurenzo@davidjamesgroup.com
6303050003
