2010 Bronze Award: IALD Social Media Strategy

Social Media – Internal Use


Judge’s Comments: IALD takes a different approach to social media. While their program is extensive and impressive, they’ve begun to use tradition outreach to boost their new media presence. They’ve created a mailing promoting Facebook, Twitter and Linkedin, three vital social media tools.  The mailing explains the benefits, the reasons and an explanation of how to use each social network. It’s a very clever way to support and propel association members into the world of social media.

Entrant Details
International Association of Lighting Designers
IALD Social Media Strategy
Contact: Jennifer Jones

Credited Vendors & Partners
Parameter Design, Graphic Design Firm
Carol Calacci

YES Print, Printer
Barry Weiss

2010 Silver Award: 2010 AAHSA Annual Meeting Movie Trailer

Social Media – Internal Use


Judge’s Comments: AAHSA used humor in a viral video to spread the word about the annual conference. The punch line of the video is the juxtaposition between extensive and expensive productions and a simple old email.  The video shows that the association knows how to engage, knows its audience, and understands their own limitations.

Entrant Details
American Association of Homes and Services for the Aging/O’Keefe Communications, Inc.
2010 AAHSA Annual Meeting Movie Trailer
Contact: Sharon Sullivan

Credited Vendors & Partners
O’Keefe Communications, Inc., Communications Firm
Tina Hoffmann, Director Video Production
Washington, District of Columbia

2010 Gold Award: SMPS Community Site

Social Media – Internal Use

SMPS Community Site

Judge’s Comments: Behind the password protective firewall is an impressive website, containing and facilitating member blogs, promoting education and collaborative thinking.

Entrant Details
Society for Marketing Professional Services (SMPS)
SMPS Community Site
Contact: Molly Dall’Erta

Credited Vendors & Partners
GoLightly, Software Developer
Sarah Golightly, CEO
Mill Valley, California

2009 Gold Award: American Society of Heating, Refrigerating, and Air-Conditioning Engineers

Association: American Society of Heating, Refrigerating, and Air-Conditioning Engineers

Category: 23.1 Social Media – Internal Use

Publication: ASHRAE

Primary Contact: June Price – Director, Creative Services Division

AMC: Kellen Company

Award: Gold

Year: 2009