Social Media – Internal Use
Judge’s Comments: IALD takes a different approach to social media. While their program is extensive and impressive, they’ve begun to use tradition outreach to boost their new media presence. They’ve created a mailing promoting Facebook, Twitter and Linkedin, three vital social media tools. The mailing explains the benefits, the reasons and an explanation of how to use each social network. It’s a very clever way to support and propel association members into the world of social media.
International Association of Lighting Designers
IALD Social Media Strategy
Contact: Jennifer Jones
Credited Vendors & Partners
Parameter Design, Graphic Design Firm
YES Print, Printer