Advertising Media Kit

Judge’s Comments: Produce Marketing Association: This advertising kit does a great job laying out the rationale for why you should both subscribe and advertise to Fresh Magazine. It hits on the 360 degree view of the publication’s content and readership and demographics in a clear and easily digestible format. They have one of the — if not the best — editorial calendars with clear information on deadlines and content. However, it is important to note that as a quarterly they may have an advantage in this degree. The cost information is clearly laid out for the print section though I wish the digital costs were explained better (i.e. maybe someone doesn’t understand what a “ad-gen” or “ad-jolt” is). I really like that the “take a tour” section leading the reader to the digital version — it is a nice way to limit the content while still giving the opportunity to see more for those who prefer it.

Entrant Details
Produce Marketing Association
2011 PMA Fresh Magazine Media Kit
Kelly Koczak

Credited Vendors & Partners
Ovo Brands, Graphic Design Firm
Chris Dietrich
Media, Pennsylvania
Chris@ovobrands.com
610.322.3428

Association: American Diabetes Association (ADA)

Designer: Desktop Link

Category: 12.1Advertising Media Kit

Publication: 2007 Publication and Rate Guide

Primary Contact: Mary Loutinsky – owner

Award: Gold

Year: 2006

Association: National Athletic Trainers’ Association

Category: 13.Advertising Media Kit

Publication: NATA Marketing Kit

Primary Contact: Larry Commons – Director, Internal Marketing

Award: Gold

Year: 2004

Association: Society for Neuroscience

Category: 12.1 Advertising Media Kit

Publication: The Journal of Neuroscience 2008 Media Kit

Primary Contact: Yamile Chontow – Creative Services Manager

Award: Gold

Year: 2007

Advertising Media Kit

Judge’s Comments: REALLY good reader information, clear and informative. It also has a great layout which is easy to follow and find and seems to only include the really important and relevant information. It isn’t too text heavy which is helpful. The clear split on each of the two publications and the inclusion of the conference information was clear without being too much.

Entrant’s Notes

Our media kit did three exceptional things for the National Funeral Directors Association:

1. Increased the visibility of the association within the supplier/vendor community.
2. Helped suppliers and vendors better understand the ways the association helps companies connect with members and show support for the profession.
3. Helped build suppliers’ and vendors’ interest in new opportunities to market their products and services to association members.

Entrant Details
National Funeral Directors Association
NFDA’s 2011 Media Kit
Scott High

Credited Vendors & Partners
Times Printing, Printer
Scott Meyer, National Sales Executive
Wisconsin
scott.meyer@timesprintingco.com
920-994-4396

Association: Illuminating Engineering Society of North America

Category: 13.Advertising Media Kit

Publication: Lighting Design + Application magazine Media Kit

Primary Contact: Paul Tarricone – Editor

Award: Silver

Year: 2004

Association: Illuminating Engineering Society of North America

Category: 12.1Advertising Media Kit

Publication: Lighting Design + Application Media Kit

Primary Contact: Sue Foley – Marketing Manager

Award: Silver

Year: 2006

Association: Independent Lubricant Manufacturers Association

Category: 12.1Advertising Media Kit

Publication: Compoundings

Primary Contact: Martha Jolkovski – Director of Publications

Award: Silver

Year: 2006

Association: Associated Builders and Contractors

Category: 13.Advertising Media Kit

Publication: Construction Executive Media Kit

Primary Contact: Lisa Nardone – Editor, Construction Executive

Award: Silver

Year: 2004