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Going Global: Is an International Presence Right for Your Association?
Recorded on August 28, 2014

Could “going global” actually help your association weather the economic climate here in the U.S.?

For some associations, large and small, the answer is yes.  For others, establishing an international presence isn’t feasible.  And for still others, globalization would be a fundamental mistake that competes with the core mission and goals.

Here’s how to assess the pros and cons for your own association and make a decision that may well decide your future.

PURCHASE    WHAT YOU'LL LEARN   MEET YOUR TRAINERS   WHO WILL BENEFIT    

Could “going global” actually help your association weather the economic climate here in the U.S.?

For some associations, large and small, the answer is yes. For others, establishing an international presence isn’t feasible. And for still others, globalization would be a fundamental mistake that competes with the core goals.

Here’s how to assess the pros and cons for your own association and make a decision that may well decide your future.

Purchase Going Global: Is an International Presence Right for Your Association? Led by Steve Worth and Bill Troy—authorities on nonprofit globalization— this  webinar takes you step by step through the most important considerations in deciding whether (and how) to create an international presence.

Clear the confusion over whether going global is right for you. Walk in with questions about budget, entry strategies, specific global markets, pitfalls and the scope of potential opportunity. Walk out with a new perspective based on real-world lessons that you can use to make the right decisions for your organization.

Purchase now for the know-how you need to assess the benefits and drawbacks of going global, including:


  • Cautions and best practices from case studies of other nonprofits’ experiences
  • Why going global isn’t limited by an association’s size or budget
  • Four association models for responding to the globalizing economy
  • Three types of international presence and the advantages of each
  • Potential benefits, including using globalization to offset effects of the recession
  • Which products and services hold the greatest potential in global markets
  • How to identify your own best global markets
  • The advantages and limitations of your association’s name in the global marketplace

There’s no better way for you to get the expert insights and association-specific information you need to assess the benefits and drawbacks of operating globally.

Purchase now Going Global: Is an International Presence Right for Your Association?


Meet Your Training Team

Steve Worth is President of Plexus Consulting Group, where he assists businesses, governments and associations with public affairs, government relations, and strategic planning needs. Steve also has experience designing and implementing strategies to create two world federations of nonprofit organizations, a global educational foundation, a national trade association, and numerous trade and political coalitions. Worth has authored over 100 published articles on globalization and a variety of management topics. He is also the author of The Power of Partnership, a book that uses a case study approach to forming strategic partnerships.

William Troy is CEO of the American Society for Quality. Troy recently retired from the U.S. Army as lieutenant general. His most recent post was director of Army staff at the Pentagon, with oversight of 20,000 military and civilians, and the Army’s Test and Evaluation Command, among other duties. Troy’s vast experience has provided him extensive time working globally in a variety of settings, interacting with military, government and business leaders. In 2001, he served as a senior fellow at Harvard University’s Weatherhead Center for International Affairs.


Who Will Benefit

This webinar is for trade associations, professional societies, charities and any nonprofit considering establishing an international presence. Attendees who will benefit the most include:


  • Chief Executive Officer
  • Executive Director
  • Chief Financial Officer
  • Chief Operations Officer
  • International Liaison
CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

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$215.00 Going Global: Is an International Presence Right for Your Association? On-Demand Recording

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