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Going on the Offensive:
Engaged Media Strategy & Training

Are you avoiding the media?

For plenty of government relations professional’s, avoidance is their strategy. But, with the media relations landscape changing rapidly, this is no longer an option.

From remarks taken out of context to botched interviews, interacting with the media can be extremely intimidating. But doing nothing can be even worse. Now is the time to engage with the media. Here’s how to do it on safe ground and on your terms …

REGISTER     WHAT YOU'LL LEARN     MEET YOUR TRAINING TEAM     WHO SHOULD ATTEND

Are you avoiding the media?

For plenty of association advocacy and communications professional’s, avoidance is their strategy. But, with the media relations landscape changing rapidly, this is no longer an option.

From remarks taken out of context to botched interviews, interacting with the media can be extremely intimidating. But doing nothing can be even worse. Now is the time to engage with the media. Here’s how to do it on safe ground and on your terms...

Register now for Going on the Offensive: Engaged Media Strategy & Training In this 90-minute webinar, two media relations experts and a political reporter show you how to develop your media strategy, engage with the press and manage potential controversy.

You’ll come away with a roadmap to the proven do’s, don’ts, and best practices for improving media coverage while minimizing negative exposure.

Reserve your space now to learn media-savvy methods to conducting yourself and presenting your clients, including:


  • The 3 things you must immediately do when a reporter calls
  • How to pitch your story and other tips from a veteran reporter
  • How to elude the “dirty dozen” (12) pitfalls of any interview
  • The 6 secrets for leveraging your interview after it airs
  • How to cope with the 24/7 news cycle
  • The 10 do’s and don’ts for building credible relationships with the media
  • How to build a strong message box
  • How to “act like an Egyptian” in constructing your media pyramid
  • Methods for building a secure defense against any crisis (or the perception of one)
  • Plus the 5 damage control steps you must know

Bottom line: this is a unique opportunity to cut through the confusion that often surrounds media relations and walk away with ready-to-use tools. The Q&A session allows you to candidly interact with media experts off the record.


Meet Your Training Team

Dave Levinthal, Center for Public Integrity - Dave helps lead CPI’s Consider the Source project, which investigates the influence of money in politics. For two years prior, he reported on campaign finance and lobbying issues for Politico, and co-wrote the daily Politico Influence column. He also edited OpenSecrets.org from 2009 to 2011, where he led coverage that won the Online News Association’s top honors in 2011 for best topical reporting and blogging, and was a finalist the same year for the Scripps Howard Foundation’s Distinguished Service to the First Amendment award.

Linda Arnold, Chairman, CEO & Agency Principal of The Arnold Agency - Nearly two decades ago, Linda launched The Arnold Agency with the dream of turning it into a communications powerhouse. With clients across the country, it has become just that. Before establishing the company, Linda worked as Director of Communications and Press Secretary for United States Senator Jay Rockefeller while he was governor of West Virginia. She has more than 20 years of experience working with the media on a regional and national basis.

Mike Fulton, President, Washing D.C. Office, The Arnold Agency - With over 30 years of experience in Washington, Mike served most recently as executive vice president and head of the government relations practice at GolinHarris Public Affairs. Before that, he spent 10 years on Capitol Hill working with two Members of the U.S. House of Representatives as project director and associate counsel to the House Appropriations Committee. Mike is a graduate of West Virginia University with an associate’s degree in humanities and bachelor’s degree in journalism.


Who Will Benefit

This webinar is of immediate value to all government relations and public affairs professionals interested in engaging with the media. Since your whole team can attend for one flat registration fee, be sure to include all:

  • Lobbyists and advocacy professionals at association and nonprofits
  • Public affairs staff at associations
  • Marketing and communications staff at associations
  • Senior association executives who receive interview requests

Register now for Going on the Offensive: Engaged Media Strategy & Training and you’ll gain the power to earn coverage that helps protect your interests and promote your message.

Buy Now

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$215.00
$215.00 Developing an Engaged Media Strategy: May 15, 2013 - OnDemand Recording

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