By Dawn Glossa, MPA

Scientific, technical and medical communications are consistently a challenge to interest consumer media.  My team has been able to implement a successful press program with our scientific journal by:

• Working with our editorial board to identify upcoming abstracts that may interest the general public (No animal studies).
• Writing press release that are attractive to the consumer media—easy to understand and making it real with patient connected stories.
• Actively reaching out the consumer media outlets—getting them used to knowing us.

It has been a long road, but we see pick up each month from our releases.  Our members are happy and the public is starting to see anesthesiology in a different light.

Dawn Glossa is the Director of Communications at the American Society of Anesthesiologists. The association’s weekly newsletter, ASAP, has a 25% read rate, and the association won a bronze award in the Association TRENDS All Media Contest for its annual report.