Howard Pickett will be the new EVP and chief marketing officer of the San Francisco Travel Association, effective Oct. 16.
Most recently, Pickett worked for five years as chief marketing officer for Mammoth Mountain Ski Area, Mommoth Lakes, Calif., the third-largest ski area in the U.S. Previously he was chief marketing officer of Kerzner International, for which he led sales and marketing efforts for Atlantis on Paradise Island in the Bahamas. He was with the Walt Disney Co. for 12 years in top leadership positions including marketing SVP for Disneyland Resorts in Anaheim, Calif., and Paris. He also worked for advertising agency J. Walter Thompson in Chicago, New York and Los Angeles.
He served on the board of directors of Mammoth Lakes Tourism.
Pickett earned a bachelor’s degree in advertising at the University of Florida. Details: www.sanfrancsco.travel.